Wúrà Inú Ilé · 2022
Audemars Piguet Àwòkọ́ṣe Inú Ilé Musíọ̀mù
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2022 in Inú Ilé
- CLIENT: Audemars Piguets
- Estimated Number of Design Views: 31,524
- Verification code 3EAB6ABB0C · Verify this award
Colors
About Audemars Piguet Àwòkọ́ṣe Inú Ilé Musíọ̀mù
Musee Atelier Audemars Piguet jẹ́ àwòkọ́ṣe inú musíọ̀mù tí a dá sílẹ̀ fún ilé-iṣẹ́ aago ti orílẹ̀-èdè Switzerland. Ìfihàn náà bo mítà onígun mẹ́rin 1,100 ó sì wà ní Le Brassus, Switzerland, abúlé níbi tí a ti dá ilé-iṣẹ́ náà sílẹ̀. Àwọn àlejò máa ń tẹ̀lé ọ̀nà ìkọ̀ọ́kán tí ó ń ṣàn bí omi pẹ̀lú ìtàn tí a to lẹ́sẹẹsẹ, orí kọ̀ọ̀kan sì ní èdè àwòkọ́ṣe tirẹ̀. Àwọn ère, àwọn ẹ̀rọ adáṣiṣẹ́ àti àwọn ìfisọ́lẹ̀ alárinrin tí ń mira ń fún ìfihàn náà ní ìlù, èyí tí ó ní ìsopọ̀ ojú-ìran pẹ̀lú àyíká ilẹ̀ tí ó yí i ká. Àwọn ìtànṣán àti òjìji máa ń yí padà pẹ̀lú àkókò ọjọ́ àti ìgbà ọdún.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Audemars Piguet Àwòkọ́ṣe Inú Ilé Musíọ̀mù jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Audemars Piguet Àwòkọ́ṣe Inú Ilé Musíọ̀mù yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Audemars Piguet Àwòkọ́ṣe Inú Ilé Musíọ̀mù ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
