Bank of England Fọtógírápì by Matteo Ruisi

Bank of England Fọtógírápì by Matteo Ruisi is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Fọ́tò Yíya àti Àtúnṣe Fọ́tò Competition Category.

IdẹFọ́tò Yíya· 2022

Bank of England Fọtógírápì

by Matteo Ruisi

Client: Bank of England

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Fọ́tò Yíya Category

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Colors

The Design

About Bank of England Fọtógírápì

Ọ̀kan lára àwọn iṣẹ́ Bank of England ni láti tẹ̀ àwọn owó-kágbé. Àwọn owó Pound Sterling ti Ìlú Britain ní àwọn ẹ̀yà oríṣiríṣi tó jẹ́ kí wọ́n jẹ́ àlàyàtọ̀. A ti gbé fọtógírápì àwọn owó náà kalẹ̀ gẹ́gẹ́ bí apá kan ti iṣẹ́-àkànṣe ìdánimọ̀ àwòrán tó gbòòrò, ṣùgbọ́n a lè ṣe àdàkọ àwọn owó-kágbé nìkan nípa títẹ̀lé àwọn òfin tó le. Àwọn fọ́tò náà, tí a fi lẹ́ńsì macro yà, ṣàfihàn àwọn ẹ̀yà ààbò, àwọn àwòrán ènìyàn, àti ẹwà àpẹẹrẹ wọn. A ti pín àwọn àwòrán náà sí ẹ̀ka mẹ́ta: àwùjọ àwọn owó, àwọn àlàyé kékeré, àti abstract.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Bank of England Fọtógírápì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Bank of England Fọtógírápì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Bank of England Fọtógírápì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: One of the functions of the Bank of England is to print banknotes. The British Pound Sterling notes have different features that make them unique. The official photography of the notes depicts security features, characters, and the beauty of their design.
The images have been grouped into three categories, that are groups of notes, details, and abstract.
Dimensions & Packaging: Resolution 350 x 350
Dimensions 6720 x 4480
ISO Speed 100
Exposure time 1 125
Colour profilesRGB IEC61966 2.1
Colour spaceRGB
Tags: Banknotes, Bank of England, Notes, Pound Sterling, British Pound
Production Technology: The photographic side of the project was shot on an SDLR Canon EOS 5D Mark IV camera using a macro lens EF100mm f/2.8L Macro IS USM, pushing its capabilities to the limit.
Using a shallow depth of field and backlighting with black material to create show through on areas of the notes.
Particular care was taken to enhance the detail and colour of each note, without being too obvious. The imagery should reflect each area within the design brand.
Design Challenge: There are several restrictions on the way the Bank of England banknotes can be reproduced. The main challenge was to define a style that showed the beauty of the notes while following the law and the guidelines from the Bank.
Research: The photographic approach was a combination of the photographer's experience and experimentation. The photographer played around with the lighting and pushed the use of the lens to the extreme, manually focusing and moving the notes in front of the lens at close proximity until something interesting happened. The assistant helped press the cable release, adjust the light, or move material around, as most of the time the photographer was manipulating the notes until desired effect was achieved.
Inspiration: The beautiful detail of the notes was inspiration enough, combined with abstract, graphic composition and back lighting, the challenge came in making the notes become more exciting to look at and less obvious.
Project Duration: The project started back in May 2020, before the approval of the wider project. The first day was during lockdown at the photographer's home studio on 30 March 2021. On 7th May some of the angles and variations have been refined. The project covered the 5, 10, and 20 pound notes. The final shoot day was on 20.02.2022 when the photographer shot the new 50 pound note to complete the set.
Abstract moving image formed part of the shoot and this was achieved using the same camera shooting in slow motion.
The entire body of work was shot at the photographer's home studio in Chartham, Kent.
Operation Flow: Images for branded photography can be used on digital and print applications.
Patents: Bank of England
Team Members: Creative Director: Matteo Ruisi
Creative Director: Peter McCabe
Photographer: Lee Funnell
Image Credits: Image #1: Photographer Lee Funnell
Image #2: Photographer Lee Funnell
Image #3: Photographer Lee Funnell
Image #4: Photographer Lee Funnell
Image #5: Photographer Lee Funnell