Imaginator Iṣẹ́ Àkọ́kọ́: Eré Káàdì Àròjinlẹ̀ by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ohun-ìṣeré, Eré àti Ohun Àfẹ́ṣeré Competition Category.
FàdákàOhun-ìṣeré· 2022
Imaginator Iṣẹ́ Àkọ́kọ́: Eré Káàdì Àròjinlẹ̀
Client: Innospark
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ohun-ìṣeré Category
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The Design
About Imaginator Iṣẹ́ Àkọ́kọ́: Eré Káàdì Àròjinlẹ̀
Imaginator jẹ́ eré káàdì tí a ṣẹ̀dá láti gbé àròjinlẹ̀ àti ìjíròrò lárugẹ. Ìpò káàdì náà ní àwọn káàdì àádọ́ta tí ìwọ̀n wọn jẹ́ mílímítà ọgọ́ta ní ìbú tí ó sì gùn tó mílímítà àádọ́rùn-ún, tí a tẹ̀ ní àwọ̀ kíkún lórí páálí tí a sì kójọ sínú àpótí tí a fi bébà dúdú tí ó nípọn ṣe. Káàdì kọ̀ọ̀kan ní ẹ̀gbẹ́ méjì. Ẹ̀gbẹ́ kan ń fi àwòrán tí ó jẹ́ àrà ọ̀tọ̀ àti abstract hàn fún àwọn eré ìsopọ̀. Ẹ̀gbẹ́ kejì ní ìbéèrè kan nípa àròjinlẹ̀ àti èrò ìdàgbàsókè. A kọ́kọ́ ya àwọn àwòrán náà lórí bébà, lẹ́yìn náà a tún fi ọwọ́ yà wọ́n pẹ̀lú péńsù dígítà. Àwọn olùdíje lè gbé àwọn òfin tiwọn kalẹ̀, àwọn ìbéèrè náà sì bá àwọn ọmọdé àti àgbàlagbà mú.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Imaginator Iṣẹ́ Àkọ́kọ́: Eré Káàdì Àròjinlẹ̀ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Imaginator Iṣẹ́ Àkọ́kọ́: Eré Káàdì Àròjinlẹ̀ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Imaginator Iṣẹ́ Àkọ́kọ́: Eré Káàdì Àròjinlẹ̀ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
- Dimensions & Packaging
- 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
- Tags
- Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
- Production Technology
- Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
- Design Challenge
- The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
- Research
- A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
- Inspiration
- The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
- Project Duration
- The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
- Operation Flow
- Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
- Team Members
- Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė - Image Credits
- Image #1-5: Photographer Karolis Milaševičius
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