Open Your Eyes Iṣẹ́ Àkọ́kọ́: Fọ́tò Iṣẹ́ Ọnà by Michael Liebert

Open Your Eyes Iṣẹ́ Àkọ́kọ́: Fọ́tò Iṣẹ́ Ọnà by Michael Liebert is a highly esteemed winner of the very prestigious 2022 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Fọ́tò Yíya àti Àtúnṣe Fọ́tò Competition Category.

IrinFọ́tò Yíya· 2022

Open Your Eyes Iṣẹ́ Àkọ́kọ́: Fọ́tò Iṣẹ́ Ọnà

by Michael Liebert

Client: Michael Liebert Photography

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Fọ́tò Yíya Category

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Colors

The Design

About Open Your Eyes Iṣẹ́ Àkọ́kọ́: Fọ́tò Iṣẹ́ Ọnà

Ọ̀rọ̀ Ìwé: Open Your Eyes jẹ́ ọ̀wọ́ àwọn fọ́tò iṣẹ́ ọnà tí ó lo ike ìdì (plastic wrap) gẹ́gẹ́ bí ohun èlò rẹ̀ tí a fi ń fi ojú rí. Ìrísí àti ohun èlò ìdì náà ni afẹ́fẹ́ àti ìdíwọ́ tí afọ́tò náà fi hàn ṣe àpẹẹrẹ rẹ̀. Àwọn àwòrán tí ó jáde wá fi hàn àwòrán ènìyàn tàbí ẹranko, lọ́nà tí ó jọra sí bí àwọsánmà ṣe rí lójú ọ̀run. Olùwo kọ̀ọ̀kan a máa rí ohun kikọ́ tí ó yàtọ̀, nítorí náà ọ̀wọ́ àwòrán yìí gbára lé èrò-inú ẹnì kọ̀ọ̀kan. A ya àwọn fọ́tò náà ní Lower Austria ní oṣù Kínní ọdún 2022 pẹ̀lú kámẹ́rà alábọ̀dé pẹ̀lú ìwọ̀n gíga (high-resolution medium format camera) nínú ìmọ́lẹ̀ àdánidá, láìsí filásì. A parí iṣẹ́ dígítàlì náà ní Vienna oṣù kan lẹ́yìn náà.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Open Your Eyes Iṣẹ́ Àkọ́kọ́: Fọ́tò Iṣẹ́ Ọnà jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Open Your Eyes Iṣẹ́ Àkọ́kọ́: Fọ́tò Iṣẹ́ Ọnà yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Open Your Eyes Iṣẹ́ Àkọ́kọ́: Fọ́tò Iṣẹ́ Ọnà nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
Dimensions & Packaging: These photos were taken with a high-resolution medium format camera with natural light without flashlight.
Tags: artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
Production Technology: Artwork for an independent art project
Design Challenge: For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
Research: Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
Inspiration: As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
Project Duration: The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
Operation Flow: The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.