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Sun Dachun Iṣẹ akọkọ Inu ile Itaja Aṣọ by Ling Lin

Sun Dachun Iṣẹ akọkọ Inu ile Itaja Aṣọ by Ling Lin is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


IdẹInú Ilé· 2023

Sun Dachun Iṣẹ akọkọ Inu ile Itaja Aṣọ

by Ling Lin

Client: Fungc Hh Design

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category

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Verified Award Winner

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Colors

The Design

About Sun Dachun Iṣẹ akọkọ Inu ile Itaja Aṣọ

Ọrọ Iwe: Sun Dachun jẹ apẹrẹ inu ile itaja aṣọ tí a parí ní ọdún 2021 ní Jiangsu, China. Apẹrẹ náà lo àwọn ìrísí geometric mímọ́ àti awọn àkójọpọ̀ nínú ètò tí ó fẹ́rẹ̀ẹ́ jẹ́ onígun mẹ́rin. Ojú-ìwọ̀n àkọ́kọ́, ibi ìfihàn aṣọ, yàrá ìwọ̀nwọ̀n, yàrá VIP àti tábìlì owó ni a so pọ̀ ní ọ̀nà ìrìnrin kan ṣoṣo. Àwọ̀ ìkọ̀wé aṣáà funfun ni a papọ̀ mọ́ àwọn ìparí dúdú àti fàdákà láti sọ àyíká náà di ọ̀kan. Àwọn iná ìtọ́ka tí a fi sí orí àjà ń mú aṣọ náà hàn kedere, àwọn dígí sì ń mú ìwòye gbòòrò síi. Inú ilé náà ń ṣètìlẹ́yìn fún àwòrán ọ̀tọ̀ọ̀tọ̀ ìṣòwò náà àti ìrírí tí àwọn oníbàárà ń rí nínú ilé ìtajà náà.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Sun Dachun Iṣẹ akọkọ Inu ile Itaja Aṣọ jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Sun Dachun Iṣẹ akọkọ Inu ile Itaja Aṣọ yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Sun Dachun Iṣẹ akọkọ Inu ile Itaja Aṣọ ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Through the integration of space and artistic aesthetics, the interior design aims to improve the image of SUNDACHUN, a young fashion brand based in China. The project excavates the deep commercial value of the brand and creates a space full of imagination and creativity.
Dimensions & Packaging
The retro and science fiction design elements build the space imagination. With straight lines and arcs, two spatially organized blocks and curved surfaces describe the appearance of space while simplifying the internal structure, presenting it in an eye-catching minimalist shape. As the lights are gradually lit up, the color and texture of the materials change to reflect the most authentic emotions. People will re-examine their own hearts and the surrounding environment in the amplified personal emotions.
Tags
interior design, store, fashion, material, modern
Production Technology
In the choice of materials, the white artistic paint and the black and silver finishes, after the interspersed relationship of the attached masses, are strengthened by color, suggesting movement and static and ensuring the unity of the space.
Design Challenge
The overall design of the fashion store is all about proportion and division. The large futuristic pieces of silver, diffuser light strips, bar chandeliers, and curved walls are combined with the brand's own concepts and creativity in the offline retail experience, constituting a story of exploration in the unknown.
Research
The essence of commercial space is people-oriented service for marketing, and the space itself is a medium. The project is related to the upgrading and optimization of brand image and in-store experience, providing customers with more services and choices.
Inspiration
Inspired by the brand concept, the pure geometric shapes and blocks return the space to its origin. In the relatively square layout, all functions such as the main facade display, clothing display, fitting room, VIP room, cashier counter, etc. are integrated and connected through the walking line to form a "one-piece" tailoring in the architectural space.
Project Duration
The project finished in 2021 in Jiangsu, China.
Operation Flow
The track spotlights are integrated on the ceiling to highlight the displayed clothes, and the adjusted angle of light and shadow give rhythm to the space. The saturation of light and the interspersed mirrors make the space open and impressive while presenting the best quality of clothes. The indoor symmetrical shelf extends the customer's vision, and the fitting room is hidden in the corner; the white paint and layered shapes of the VIP space bring the overall space back to tranquility.
Team Members
Designer: Ling Lin

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