China Merchants Iṣẹ Pataki: Ṣíṣe Aṣa Inú Ẹka Báńkì by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IrinInú Ilé· 2023
China Merchants Iṣẹ Pataki: Ṣíṣe Aṣa Inú Ẹka Báńkì
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: China Merchants Bank
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Inú Ilé Category
- 12,564
- Verified Award Winner
- Verify Award Status for #142304
The Design
About China Merchants Iṣẹ Pataki: Ṣíṣe Aṣa Inú Ẹka Báńkì
Ọ̀rọ̀ Ìwé: China Merchants jẹ́ ìṣe aṣa inú ẹka báǹkì tí a parí ní Shenzhen, China. Àyè tó jẹ́ mítà onígun mẹ́rin 870 ni a pín sí àwọn agbègbè iṣẹ́ fún gbígba àlejò iṣòwò, dídúró de àti eré ìnàjú, tí gbogbo wọn ti agbègbè ìsinmi àpapọ̀ àárín gbùngbùn tàn kálẹ̀. Ọ̀nà onígun mẹ́rin, tí a máa ń lò fún fèrèsé nínú iṣẹ́ ọnà ilé ìbílẹ̀ Ṣáínà, ni a mú ṣe àárín gbùngbùn ìríran láti fi hàn ìdúróṣinṣin àti ṣíṣí sílẹ̀. Igi, awọ, dígí àti ìmọ́lẹ̀ tí ó ní ìwọ̀n ìgbóná àwọ̀ 5500K ni a so pọ̀ mọ́ àwọn ìlà dúdú àti àwọn àwọ̀ ami-ọjà láti ṣẹ̀dá afẹ́fẹ́ tí ó dákẹ́ jẹ́ẹ́. A pète ẹ̀ka náà láti jẹ́ ibi fún ìbáṣepọ̀ àti ìsinmi ojoojúmọ́.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
China Merchants Iṣẹ Pataki: Ṣíṣe Aṣa Inú Ẹka Báńkì jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé China Merchants Iṣẹ Pataki: Ṣíṣe Aṣa Inú Ẹka Báńkì yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún China Merchants Iṣẹ Pataki: Ṣíṣe Aṣa Inú Ẹka Báńkì nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
- Dimensions & Packaging
- 870㎡
- Tags
- Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
- Production Technology
- Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
- Design Challenge
- The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
- Research
- Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
- Inspiration
- In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
- Project Duration
- The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
- Operation Flow
- The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
- Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
