Bank Of Shanghai Flagship Store Inú Ilé Ìtajà Oníṣòwò by Shenzhen Scene Aesthetic Design Co., Ltd is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2023
Bank Of Shanghai Flagship Store Inú Ilé Ìtajà Oníṣòwò
by Shenzhen Scene Aesthetic Design Co., Ltd
Client: Bank of Shanghai
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
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The Design
About Bank Of Shanghai Flagship Store Inú Ilé Ìtajà Oníṣòwò
Ilé Ìtajà Aṣáájú ti Bank of Shanghai jẹ́ inú ilé ìtajà oníṣòwò tí a ṣẹ̀dá fún ẹ̀ka ilé-ìfowópamọ́ kan ní Òpópónà Ìṣúná ti Beijing. Àyè tí ó jẹ́ mítà onígun mẹ́rin 560 náà lo ìṣètò tí a pín sí ìpìlẹ̀-ìpìlẹ̀ tí ó dá lórí iṣẹ́, èyí tí ó so àwọn agbègbè ìfihàn iṣẹ́, ìfọ̀rọ̀wánilẹ́nuwò, ìbánisọ̀rọ̀ àti ìṣòwò pọ̀. Òrùlé oníhòrò onígun mẹ́rin kan ní gbàngàn ìwọlé rán wa létí Odò Huangpu, ó sì ṣàfihàn àṣà Haipai ti Shanghai. Àwọn agbègbè ìta jẹ́ mímọ́lẹ̀ tí ó sì ṣí sílẹ̀, nígbà tí àwọn yàrá inú lo igi, aṣọ awọ àti àwọ̀ dúdú. Gíláàsì tí a fọ́ ojú rẹ̀ láti ilẹ̀ dé òrùlé máa ń dín ìtànṣán tí ó ń wá láti ìmọ́lẹ̀ àdánidá kù.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Bank Of Shanghai Flagship Store Inú Ilé Ìtajà Oníṣòwò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Bank Of Shanghai Flagship Store Inú Ilé Ìtajà Oníṣòwò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Bank Of Shanghai Flagship Store Inú Ilé Ìtajà Oníṣòwò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a flagship branch of Bank of Shanghai. With a modern minimalist design approach and a modular, function based layout, the branch achieves perfect integration of functionality, culture and user friendliness. Filled with ultramodern soft furnishings and equipment, it provides a comfortable environment for clients to receive financial service, consult and conduct business and have a comprehensive communication.
private talk or negotiation. - Dimensions & Packaging
- 560㎡
- Tags
- modular, function-based layout, Haipai culture, flagship bank branch
- Production Technology
- Built with modern construction materials, the bright, spacious outer functional areas give a natural and harmonious air and create a sense of security, allowing clients to do business without worry. The inside areas feature the wood and leather upholstery and a dark color scheme, which brings an air of seriousness and solemness and highlights fairness and rigor, helpful to win clients' trust.
The floor-to-ceiling windows are made of frosted glass to reduce the dazzle of natural light and eliminate the interference of external lights. - Design Challenge
- The major challenge for the design of this project is the trade-off between limited space and unlimited functionality. To this end, the design team creates a moving line that connects service demonstration, experience, communication and business transaction. With the subdivision and integration of multiple functional areas, the branch ensures full functionality and simplifies the process of doing business, offering clients efficient, convenient services in a comfortable environment.
- Research
- As a flagship bank branch located in Beijing's financial area, the project needs to attract more customer traffic amid fierce competition from other financial institutions. To achieve this goal, the design team, while ensuring full functionality, integrates Shanghai's Haipai culture into the architecture to improve clients’ communication and service experience, and thereby win their favor and trust, increase customer stickiness and convey the brand values.
- Inspiration
- As the flagship branch of a local bank in Shanghai, the project draws inspiration from the inclusive of city, avantgarde Haipai culture. Its ceiling is an aesthetic dome that symbolizes the Huangpu River. A harmonious combination of culture and architecture, this design creates a juxtaposed visual effect of history and modernity and induces associations with urban culture of Shanghai. Meanwhile, it conveys the brand values in a subtle manner, contributing to the establishment of corporate image.
- Project Duration
- The project began its design in 2020 and was completed on Beijing's Financial Street in 2021.
- Operation Flow
- The square dome at the lobby, which resembles the Huangpu River, symbolizes uprightness and rigor in traditional Chinese culture. Corresponding to the solemn atmosphere of the inner functional areas, the dome highlights the bank’s serious, meticulous attitude and brings a sense of security to clients. The embedded information display under the dome demonstrates banking services, simplifying the process of most-required services and offering greater convenience to customers.
- Team Members
- Wendong Zhou,
LEE YOUNGBIN,
Shuidong He,
Qilin Yang
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