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Yinno Unico Inú Ilé Ìtajà Boutique by Linping Chen

Yinno Unico Inú Ilé Ìtajà Boutique by Linping Chen is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


FàdákàInú Ilé· 2023

Yinno Unico Inú Ilé Ìtajà Boutique

by Linping Chen

Client: MMC Design

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category

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Verified Award Winner

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The Design

About Yinno Unico Inú Ilé Ìtajà Boutique

Yinno Unico jẹ́ inú ilé ìtajà boutique tí ó tó 310 square mítà tí ó wà ní Hangzhou, orílẹ̀-èdè China. Àwọn àpẹẹrẹ jiọmẹ́tírì rọ́pò àwọn ògiri ìpínyà ti àtẹ̀yìnwá, wọ́n sì ń ṣe iṣẹ́ bíi ìfihàn ọjà, ìdánwò aṣọ àti ìpamọ́ ohun èlò. Àtẹ̀gùn kan so àwọn ilẹ̀ méjèèjì pọ̀, ó sì ń gbòòrò sí i ní ìpele kọ̀ọ̀kan, èyí tí ó dá àfojúsùn ìran olókè tí ó ní ìlù, tí ó sì ń darí àwọn àlejò lọ sí òkè. Micro cement aláìní ojúpọ̀ tí kì í tètè bàjẹ́ ṣe àfarawé àwọ̀ àti ìrísí òkúta mábù Pentelic, ó ń fa ìgbé ayé àyè náà gùn síi, ó sì ń ṣàkóso iye owó tí a fi kọ́ ọ. Erékùṣù irin aláwọ̀ pupa tí ó ní ìtẹ̀ dúró ní ìyàtọ̀ sí àwọn ojú ilẹ̀ funfun fẹ́lẹ́fẹ́lẹ́ lábẹ́ ìtànṣán iná.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Yinno Unico Inú Ilé Ìtajà Boutique jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Yinno Unico Inú Ilé Ìtajà Boutique yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Yinno Unico Inú Ilé Ìtajà Boutique jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging
Project area: 310 sqaure meters
Type: Boutique Store
Tags
Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology
Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge
The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research
Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration
Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration
PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow
The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits
HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing

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