In Chali Ifihan Ibaraẹnisọrọ Onífaramọ by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀ Competition Category.
IrinÀjọ· 2023
In Chali Ifihan Ibaraẹnisọrọ Onífaramọ
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àjọ Category
- 26,895
- Verified Award Winner
- Verify Award Status for #142353
The Design
About In Chali Ifihan Ibaraẹnisọrọ Onífaramọ
Ninu Chali jẹ́ ifihan ibaraẹnisọrọ onífaramọ tí a ṣẹ̀dá fún ami-orukọ ohun mimu tii, Chali. Ifihan náà mú tii ṣe àkọlé rẹ̀, ó sì ń fi àwòrán ìdarí dígítà àti àwọn ohun ìṣètò tí ń dáhùn sí ìfọwọ́kàn hàn àwọn òkè, odò, ewéko àti ewé tii ti ilẹ̀ China. Àwọn àlejò ń rìn kiri inú àyè náà, wọ́n sì ní ìrírí ilẹ̀ ayé náà lọ́nà onífaramọ. Ètò olóòórùn kan ń tú òórùn tii jáde, tí ó mú kí a fi ìríran, ìgbọ́ràn àti òórùn wo ifihan náà. Ìṣàpẹẹrẹ náà so àṣà tii, iṣẹ́ ọnà òpìtàn àti èrò ami-orukọ náà pọ̀ sínú ìrìnàjò kan tí ó jẹ mọ́ ara wọn.
The Recognition
About the Àmì-ẹ̀yẹ Irin A' Design Award
In Chali Ifihan Ibaraẹnisọrọ Onífaramọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé In Chali Ifihan Ibaraẹnisọrọ Onífaramọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún In Chali Ifihan Ibaraẹnisọrọ Onífaramọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
