Rock Fire Praise Àgbékalẹ̀ Inú Ilé Oúnjẹ by Yuquan Li is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2023
Rock Fire Praise Àgbékalẹ̀ Inú Ilé Oúnjẹ
by Yuquan Li
Client: Justice Food Shantou Catering Management Co., Ltd
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
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The Design
About Rock Fire Praise Àgbékalẹ̀ Inú Ilé Oúnjẹ
Rock Fire Praise jẹ́ àgbékalẹ̀ inú ilé oúnjẹ tí wọ́n ti ń yan ẹran ní ọ̀nà ilẹ̀ Japan. Àgbékalẹ̀ náà lo àwọ̀ pupa àti dúdú láti fi hàn àpáta àti iná. Ibi ìjẹun náà ń rán ni létí àwọn àwòrán inú ihò àpáta ti Altamira, tí ó fi àwọn ènìyàn ìgbà àtijọ́ hàn tí wọ́n ń dá iná tí wọ́n sì ń yan ẹran. Igi óòkù tí a fi èéfín ṣe lọ́ṣọ̀ọ́ tí ó ní ojú ríro àti àpáta òkè iná onígèlé ni àwọn ohun èlò pàtàkì, ojú wọn àdánidá sì ń fi ìmọ̀lára ìtàn kún un. Wọ́n pín ilẹ̀ kejì pẹ̀lú ọgbà ọ̀pá igi ọ̀pẹ ìhéhé, ọgbà igi àti àwọn ilẹ̀kùn shoji ní ọ̀nà wabi sabi. Ìtànṣán iná ní ipele òkè ń fara wé ìmọ́lẹ̀ àdánidá. Ète àgbékalẹ̀ inú ilé náà ni láti pèsè ibi ìjẹun tí ó dákẹ́ tí ó sì ń mú ki ìfẹ́ oúnjẹ ru sókè.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Rock Fire Praise Àgbékalẹ̀ Inú Ilé Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Rock Fire Praise Àgbékalẹ̀ Inú Ilé Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Rock Fire Praise Àgbékalẹ̀ Inú Ilé Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is a Japanese barbecue restaurant themed with Rock Fire Praise. It uses a color scheme of red and black to symbolize rock and fire, creating a tranquil yet eruptive style. The interaction between the two contrasting colors brings a strong visual impact which, coupled with Japanese style soft furnishings conveys the brand philosophy of carnivorous justice and induces customers primal desire for meat.
- Tags
- Japanese barbecue restaurant, wabi sabi style, natural texture, carnivorous justice
- Production Technology
- The project uses rough surfaced fumed oak and unevenly porous volcanic rock as the main materials, which add a sense of historical richness and authenticity due to the natural texture and defects of materials.
The second floor uses bamboo fences, wooden hedges and Japanese shoji doors to arrange and divide the space with a wabi sabi style, which, combined with the textured, organic soft furnishings adds more historical richness and authenticity while neutralizing the sternness of the first floor. - Design Challenge
- The design obstacle is the conflict between the brand concept carnivorous justice and modern healthy diet which may cause rejection from consumers. So the project aims to arouse customer interest through scene simulation and inspire their design for meat and reflection of justice through the sense of historical richness. The authentic texture of materials and furnishings shows the pursuit of the original beauty of ingredients, evokes a sense of justice, and guides consumers to enjoy food.
- Research
- The project is suited in Shang Hai Sunshine Garden in Long Hu District, Shantou, Guangdong Province. Compared with other restaurants, it has fewer customers due the local consumption level and its business positioning as a Japanese barbecue restaurant. Thus the designer tries to bring consumers a multi sensory experience and evoke the association of justice to create a good brand image and reputation, thereby increasing consumer stickiness and affection to make up for the low customer flow.
- Inspiration
- Inspired by the petroglyphs of human ancestors making a fire and roasting meat painted 12,000 years ago in the Altamira caves, Iberian Peninsula, the designer integrates the primordial concept of carnivorous justice with the Japanese culinary pursuit of the original beauty of food ingredients by consciously creating a dining area that simulates the cavern and furnace, thereby offering customers a place that will arouse their appetite.
- Project Duration
- The design of the project began in May 2020. In October 2020, the project opened for business in Shang Hai Sunshine Garden apartment complex in Longhu District, Shantou, Guangdong Province, China.
- Operation Flow
- The designer brings a variable psychological experience through scene simulation. The decorations of Japanese style ink writing and samurai swords evoke emotional responses from customers and awaken their vision for justice.
Lighting on the second floor which is designed to simulate natural light and soft furnishings made from organic materials help bring peace. The Knife of Justice placed at the fringe of the sight symbolizes the defence of justice and provides a peaceful dining place.
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