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Holo Penetration Itaja by Yang Hsiang-Yu

Holo Penetration Itaja by Yang Hsiang-Yu is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


IrinInú Ilé· 2023

Holo Penetration Itaja

by Yang Hsiang-Yu

Client: The One Creative Interior Design Co., Ltd.

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Inú Ilé Category

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The Design

About Holo Penetration Itaja

Atunse ise agbese ti 1st pakà ti ẹya atijọ ita ile itaja fun awọn "holo" brand ti wa ni mu ibi. Aami ami iyasọtọ yii jẹ olokiki fun adayeba, Organic, ati laini ore ayika ti awọn ohun ikunra, awọn ọja itọju awọ, ati awọn agolo. Pẹlu idije ti o pọ si ni ẹwa ati ọja itọju ti ara ẹni, a ṣe ipinnu lati lọ kuro ni atako ami iyasọtọ aṣa ati jade fun ile itaja kọfi kan dipo, nibiti awọn alabara le ra awọn ọja ati lo anfani ti igun-ibọn fọto kan.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Holo Penetration Itaja jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Holo Penetration Itaja yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Holo Penetration Itaja nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project is a renovation of the 1st floor of an old street house store.
holo is a brand, features a line of products comprising cosmetic products, skin care products, and cups of which naturalness, organic-ness and environment friendliness are the emphasis.
Given the heating competition on the beauty and personal care market, decided to break away from the usual brand counter, but to run a complex fashionable coffee shop where products are sold and a photo-shooting corner is provided.
Dimensions & Packaging
The property is about 33 square meters.
Tags
Interior Design, Coffee store, Environmentally friendly, Skin care products, Modern style
Production Technology
Materials used for renovation are low-formaldehyde green materials. For instance, the side wall at the entrance door is made of environmentally friendly wood-plastic composite. The several elevations which feature a 3-dimensional design are covered in silver, an efficient stainless steel finish. The wall facades and floor across the shop are renovated using environmentally friendly cements, the bright color of which effects a spatial magnification effect.
Design Challenge
The cashier counter is also the coffee-making area; the counter volume is also covered with stainless steel. To ensure the smooth operations of the water sink, workbench and storage cabinet at the back of the counter, the water pipes are extended from the water supply source at the back. A linear diffuser is also installed on the top. The project, although completed with a friendly budget, is good value for money in that it gives a quality to the space and is iconic and thus a great innovation of brand image building.
Research
At the two side walls of the shop stand highlights of functions: at one side of the wall lie dining sets reminiscent of geometrically dimensional battements, with benches being covered in silver stainless steel and the cubic-shaped white matte acrylic table being mounted; this is where visitors usually take a break and enjoy coffee and light meals. The large black letters of the brand name attached on the wall also give a sense of trendiness.
Inspiration
The pure white base reminiscent of the complex of the new born and the minimalist lines giving a cool sense of technology are the inspiration of this project.
Project Duration
The project finished in Jan 2022, in Taipei City, Taiwan.
Operation Flow
The front facade of the shop keeps a bit of distance from the road and is one step higher the slightly elevated horizontal view deepens the visual feeling of the audiences. The entrance to the right side stands 1.5 meters further back, requiring taking a turn before entering through the front door; such a unique design of traffic flow makes the entrance a semi-outdoor corner for photo shooting and check-in, with the laser-etched letters of the brand name being the background.
Team Members
Yang Hsiang-Yu
Image Credits
The One Creative Interior Design Co., Ltd.

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