Haocailou Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ láti ọwọ́ Sig Studio jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.
FàdákàInú Ilé· 2023
Haocailou Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ
látọ̀wọ́ Sig Studio
Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Inú Ilé
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #143404Àpẹrẹ Náà
Nípa Haocailou Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ
Haocailou jẹ́ àgbékalẹ̀ ohun ọ̀ṣọ́ inú ilé oúnjẹ tí ó ń fi àṣà Shunde hàn. Nínú àṣà Shunde, Haocai túmọ̀ sí oríire, ayẹyẹ àti àwọ̀ tí ó lọ́rọ̀. Iṣẹ́ àgbékalẹ̀ yìí lo ọ̀pọ̀lọpọ̀ fìtílà àtùpà, àwọn àwọ̀ ìbílẹ̀ àti àwọn ohun èlò tí a tò lọ́nà ipele-ipele láti dá àyíká alárinrin sílẹ̀. Ẹyẹ fíníìsì (phoenix), tí í ṣe àmì oríire àti orúkọ ìnagijẹ àdúgbò fún Shunde, ni kókó ọ̀rọ̀ pàtàkì rẹ̀. Àtẹ̀gùn aláwọ̀ ofeefee, pẹ̀lú àwọn ìdìmú tí ó tún ń ṣiṣẹ́ gẹ́gẹ́ bí òpó atìlẹ́yìn, ń darí lọ sí ibi ọtí kan tí ọkọ̀ ojú omi fíníìsì oní-ìpele-méjì wà lórí rẹ̀, tí ó sì tún ń gba wáìnì sínú. Àwọn yàrá àdáni ní ilẹ̀ kẹta rán ni létí àwọn fìtílà ẹja ìbílẹ̀.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award
Haocailou Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Haocailou Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Haocailou Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- How to highlight Shunde culture and attract young people is the difficulty.
In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.
Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness. - Ìwọ̀n àti Àpò
- The project area is 542sqm.
- Àwọn Àkọlé
- Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture. - Ìpèníjà Àpèsè
- How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.
The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - Ìwádìí
- Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way. - Ìmísí
- A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.
We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.
Innovations on construction technology, dining experience and floor plan as well. - Àkókò Iṣẹ́ Àkànṣe
- The project located in Fengshengli SH started in July 2021 and finished in December 2021.
- Ìlànà Ìṣiṣẹ́
- Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀
- Copyrights belong to SIG Studio,2021.
- Àwọn Ọmọ Ẹgbẹ́
- Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng - Ìfọwọ́sí Àwòrán
- Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021
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