Dedao Focus7 Kaake Kika Eleto by William Volcoff and Yawei Zhang

Dedao Focus7 Kaake Kika Eleto by William Volcoff and Yawei Zhang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ẹ̀rọ Oníbàárà Ẹlẹ́kítíróníìkì Competition Category.

IdẹẸ̀rọ Oníbàárà Ẹlẹ́kítíróníìkì· 2023

Dedao Focus7 Kaake Kika Eleto

by William Volcoff and Yawei Zhang

Client: Dedao (Tianjin) Culture & Communication Co., Ltd.

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ẹ̀rọ Oníbàárà Ẹlẹ́kítíróníìkì Category

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The Design

About Dedao Focus7 Kaake Kika Eleto

Dedao Focus7 jẹ́ ẹ̀rọ kíkàwé (eReader) tí a ṣẹ̀dá fún àwọn òǹkàwé tí wọ́n mọyì ìmọ̀lára ìwé tí a tẹ̀wé. Férémù rẹ̀ ni a fi irin aluminiomu ṣe pẹ̀lú ẹ̀rọ CNC, tí ojú rẹ̀ tí a fi anodizing ṣe kò jẹ́ kí ó máa yọ́, kò sì rọrùn láti bàjẹ́ tàbí kí ó jóná. Ìrísí rẹ̀ dà bí ojú ìwé tí a lílẹ̀, ìṣesí tí ó mọ̀ọ́mọ̀ fẹ́ rán ni létí ìdáwọ́dúró nínú kíkà. Ojú ìṣàfihàn E Ink tí ó jẹ́ ìwọ̀n ìńṣì méje ní dígí tí kò ní ìtànṣán, àti ìrandí tí kò gba àmì ọwọ́. Ìwúwo rẹ̀ tí ó jẹ́ giramu 210 fẹ́rẹ̀ẹ́ dọ́gba pẹ̀lú ti ìwé àpò, ìṣètò dídọ́gba rẹ̀ sì dín ìnira tí ó lè jẹ́ fún ọwọ́ọwọ́ kù. Àpótí rẹ̀ kò ní inki, kò sí pilasitiki, a sì fi pulu tí ó lè bàjẹ́ láìséwu ṣe é.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Dedao Focus7 Kaake Kika Eleto jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Dedao Focus7 Kaake Kika Eleto yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Dedao Focus7 Kaake Kika Eleto ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Focus 7 eReader aims at book enthusiasts seeking meaningful aesthetics in their products.
Focus 7 eReader reconnects you with the pleasure of holding a paper book. Subtle elements in the design symbolize this connection and leverage the overall reading experience.
Dimensions & Packaging: Screen: E Ink with 300 ppi / Antigloss TP glass top + anti finger print coating,
Specs: USB Type-C / Quad Cortex-A55 at 1.8GHz / Android 11 / 2GB RAM + 64GB ROM
eReader Weight: 210 grams
eReader size: 159*140.7*10 mm
Packaging size: 16.5 x 18.5 x 3 cm
10 weeks battery on sleeping mode.
3.5 days battery on full use.
2 weeks battery with 1h use per day.
Tags: ereader, tablet, book, eInk, CNC, aluminium,
Production Technology: The whole frame is made of aluminium alloy using CNC processing. The anodized surface is anti-slippery, wear and corrosion resistant. The fully integrated structure places the centre of gravity inclined to the hand-held side, greatly reducing the wrist pain of long-term use.
The 7-inch screen -mimicking pocket-book size- is ideal for students, office workers and regular readers. It boasts a double coating to prevent fingerprint residue and reduce environmental reflection. The ultra-thin glass backboard is anti-slippery, durable and provides similar tactile feedback as paper.
The entire ink-free and plastic-free packaging is made of degradable pulp grouting process. It is environmentally friendly, and degradable. The eReader weighs like a pocket book (210grm) to enhance further the reading experience.
Design Challenge: Our key creative challenge was to differentiate our design without losing on the ergonomics. eReader are usually very sleek and minimalist in their design language. We didn't want to add decorative elements yet we wanted to add elements to visually connect to the universe of books. Traditional books have a tactile sensuality when flipping through pages, these lines created by each pages are our common memories framing the entire reading experience. We kept these lines to give extra tactile feedback to Dedao readers.
Research: Our research process was rather traditional and down-to-earth to match our client's basic understanding of design. Pushing too much innovation would have scared off their marketing team and alienated their engineers against our design intentions. We worked closely with their production team to solve any potential production issues.
The Covid19 situation in China didn't really help us to meet face-to-face and set-up well organized interviews with group users. We had to change plans due to the massive lock down in Shanghai. We organized online questionnaires through Dedao massive online network to target 3 millions of their users and get some key insights regarding daily usage, key issues with current tablets and key advantages of competitors. To get useful insights, we decided to reach out to people using e-reader from competitors as well as users of Dedao tablets. It was very obvious to see the differences between users and where their needs matched.
Inspiration: Folding a page or the whole book is one of the most usual gesture we do while pausing our reading. The shape of a folding book represents this on-going process put on hold. It is also an invitation to restart the reading, a visual trigger to bring us back to a different world.
Project Duration: The project started in November 2021 in Shanghai and finished in April 2021 in Shenzhen after final confirmation with all production sites and suppliers. The eReader is going to be launch this October 2022 in China during Dedao annual conference and will be available from November 2022.
Operation Flow: On/Off button to start. Full touch screen to navigate the various menus and settings. Screen back light could be changed to adjust night reading situation.
Patents: Patent Pending. Patent No 202230506231.5. Dedao (Tianjin) Culture & Education Co., Ltd.
Team Members: William Volcoff, Yawei Zhang, Shuangtian Lu, Bastien Henry, Yiming Zhou, Xiaosong Wu, Xilun Cao