Mew Gic Ohun-èlò Ilé fún Ológbò by Yu Ren

Mew Gic Ohun-èlò Ilé fún Ológbò by Yu Ren is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Ìtọ́jú Ẹranko, Ohun-ìṣeré àti Ohun-èlò Ẹranko Competition Category.

FàdákàÌtọ́jú Ẹranko· 2023

Mew Gic Ohun-èlò Ilé fún Ológbò

by Yu Ren

Client: Ziel Home Furnishing Technology Co., Ltd.

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Ìtọ́jú Ẹranko Category

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Colors

The Design

About Mew Gic Ohun-èlò Ilé fún Ológbò

Mew Gic jẹ́ ètò ohun-èlò ilé olónírúurú-apá fún ológbò tí a ń kó papọ̀ láìsí èékánná. Àpẹrẹ náà dá lórí pátákó oparun oníhàmẹ́rin kan tí a tún ṣe léraléra àti ọ̀wọ̀n sisal kan, tí a so pọ̀ pẹ̀lú ìsopọ̀ mortise àti tenon oníṣù ike fún kíkó papọ̀ kíákíá. Àwo aláyíká tí ó wà ní àárín pátákó kọ̀ọ̀kan máa ń yí láti di ojú-ọ̀nà fún ológbò, pèpéle fífò tàbí pátákó títì. Pátákó kan ṣoṣo ni a lè gbé kọ́ sí ara ògiri kí a sì lò ó gẹ́gẹ́ bí pẹpẹ ìpamọ́, nígbà tí a lè da àwọn pátákó púpọ̀ pọ̀ lórí ilẹ̀ tàbí lórí ògiri sí oríṣiríṣi ìrísí. A lè yí àwọn apá tí ó bàjẹ́ padà, èyí tí ó dín ìdọ̀tí kù.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Mew Gic Ohun-èlò Ilé fún Ológbò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Mew Gic Ohun-èlò Ilé fún Ológbò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Mew Gic Ohun-èlò Ilé fún Ológbò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adhere to the brand concept of "Because care, we share." to create a new way of pet home furnishing. Mew-gic is a DIY nail-free installation of infinitely extending pet furniture, designed to start a magical journey with a square board and a sisal column. Between the square plate and the square plate, the mortise and tenon joint can be used for quick connection. Every board is the same, allowing customers to experience the process from 1 to infinity.
Dimensions & Packaging: Width400mmxDepth400mmxHeight400mm
Tags: Cat, Furniture, Human pet harmony, DIY, Environmental protection
Production Technology: Mew gic is made of natural environmental protection material - bamboo lamella, the panel is processed by CNC, and uses the principle of rotating buckle to realize three different shapes of the middle circular plate (cat channel, cat jumping platform, sealing plate), and the connection of the plates is made of matching plastics Tenon and tenon joints are used for connection. When the product is damaged, the user can send the damaged parts to the mall to replace with new parts. The sustainable product design avoids waste of resources and environmental pollution.
Design Challenge: The biggest challenge is the realization of the structure and the arbitrary combination of a single plate like a building block. We spent a lot of time on the calculation of the circular plate rotating structure. In addition, the mortise and tenon joints have also been tested repeatedly. Guarantee the load-bearing of the product.
Research: With changes in the social relationship environment, public loneliness is on the rise. "Spiritual sustenance, enriching emotional life" has become the primary reason for raising pets; under the global pet upsurge, the pet consumption market maintains an average annual growth rate of 7%. The quality of products in the pet furniture market is uneven, and new insights into the physical and psychological needs of pets are lacking; traditional cat climbing frames have pain points such as large size, inconsistent with the home style, and difficult materials to clean up, so the development of human-pet harmony is based on pets. Life scenario-based design needs have become an important direction to meet the more diverse needs of customers.
Inspiration: Inspired by building blocks, we hope to realize infinite forms of furniture products through one component, so that users can experience the fun of DIY and create a paradise for cats.
Project Duration: The project started in Shenzhen in January 2021 and completed in Shenzhen in August 2021.
Operation Flow: When a single plate is used, it can be installed on the wall, and the circular plate in the middle can be rotated as a storage platform; multiple plates can be assembled into any shape of cat house through plastic tenon-and-mortise joints, which can be placed on the ground or combined. Create a playground for cats on the wall.
Team Members: Peter Yu Ren Fangqi Luo Jiansen NIU Liangju Lin Yuan Liang Huaifei Ren