Purity Ring Àpẹrẹ Inú Ilé Ìtajà Ọjà by Guang Zhang is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2023
Purity Ring Àpẹrẹ Inú Ilé Ìtajà Ọjà
by Guang Zhang
Client: XingShangZhiLi
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #146649The Design
About Purity Ring Àpẹrẹ Inú Ilé Ìtajà Ọjà
Purity Ring jẹ́ àpẹrẹ inú ilé ìtajà ọjà tí a parí ní Shenzhen. Iwájú gíláàsì ńlá kan jẹ́ kí àwọn ewé-òdòdó irin tí ó wà nínú lè ṣí sí ọ̀nà ilé-ìtajà ńlá náà bí ìṣètò orí ìtàgé. Àwọn ewé-òdòdó náà ni a fi irin àìlèpata ṣe, tí a so mọ́ ìhun irin angù tí ó wà nínú. Aṣọ ìbòjú funfun kan àti ojú ilẹ̀ amọ̀ tí a tẹ̀ pọ̀ lẹ́yìn rẹ̀ fún àgbègbè ìbánisọ̀rọ̀ ní ìmọ̀lára ṣíṣí sílẹ̀. Àgbègbè ìdúró àti tábìlì owó ni a so pọ̀ pẹ̀lú ìlà oníkọ̀rọ̀. Yàrá ìdánwò aṣọ ni a gbé sórí àwọn àtẹ̀gùn ní òpin àyè náà, àti pé ibi ìjókòó gba ìrísí pèpéle oníhà T.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Purity Ring Àpẹrẹ Inú Ilé Ìtajà Ọjà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Purity Ring Àpẹrẹ Inú Ilé Ìtajà Ọjà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Purity Ring Àpẹrẹ Inú Ilé Ìtajà Ọjà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
- Dimensions & Packaging
- The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
- Tags
- interior,deconstructionism，commercial space
- Production Technology
- The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
- Design Challenge
- The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
- Research
- The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
- Inspiration
- The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
- Project Duration
- The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
- Operation Flow
- According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
- Image Credits
- Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun
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