White Friday Ideri Iwe Iroyin by Sara Alzahrani

White Friday Ideri Iwe Iroyin by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

IrinÌpolówó· 2023

White Friday Ideri Iwe Iroyin

by Sara Alzahrani

Client: White Friday Project

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìpolówó Category

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Colors

The Design

About White Friday Ideri Iwe Iroyin

Ọ̀rọ̀ Aláwọ̀ funfun jẹ́ àwòrán pàtàkì tí a ṣẹ̀dá fún ìpolongo tita ìgbà kan pàtó, tí a sì lò gẹ́gẹ́ bí ideri iwe iroyin fún ìpolongo náà. Àkópọ̀ náà fi àpótí ẹ̀bùn tí a kó jọ sórí ara wọn hàn. Àwọn àpótí náà yàtọ̀ ní ìwọ̀n àti àwòrán láti fi hàn pé ìyàlẹ́nu wà nínú rẹ̀. Àwòrán ẹnìkan láti inú àwọn ọjọ́ orí tí wọ́n fojú sí ni a gbé sí àárín gbùngbùn, nínú àpótí ẹ̀bùn ńlá kan, láti dá ìjọsìn tààrà pẹ̀lú àwọn olùwo. Àwọn àpótí ẹ̀bùn náà ń fi èrò ìfúnni àti ìmọrírì hàn. Àwòrán náà ń wá àti kọ́ ìfẹ́ sí àwọn ìdíwọ́n ìpolongo náà àti láti ṣètìlẹ́yìn fún títà.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

White Friday Ideri Iwe Iroyin jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé White Friday Ideri Iwe Iroyin yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún White Friday Ideri Iwe Iroyin nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
Inspiration: the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.

Read the Press Release