Absolut Lab Iṣẹ Pàtàkì Ilé Ìṣòwò Àsìkò-kúkúrú láti ọwọ́ Moneys Studio jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn.
IdẹInú Ilé· 2023
Absolut Lab Iṣẹ Pàtàkì Ilé Ìṣòwò Àsìkò-kúkúrú
látọ̀wọ́ Moneys Studio
Oníbàárà: Moneys Studio
Aṣẹ́gun Àmì-ẹ̀yẹ Idẹ A' Design Award nínú Ẹ̀ka Inú Ilé
Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí
Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #147287Àpẹrẹ Náà
Nípa Absolut Lab Iṣẹ Pàtàkì Ilé Ìṣòwò Àsìkò-kúkúrú
Ọ̀rọ̀ Ìwé: Absolut Lab jẹ́ ilé ìtajà àsìkò-kúkúrú àti àyè ìfihàn tí ó wà ní Shanghai, China. Wọ́n ṣẹ̀dá àwọn ohun-ọ̀ṣọ́ inú rẹ̀ láti inú àwọn ẹ̀yà ìkọ́lé tí a lè yọ kúrò, tí ó sì fún àyè náà láààyè láti wó lulẹ̀, tún-lò àti ṣàtúnṣe. Ìmísí ìṣẹ̀dá náà wá láti inú Mobius Strip. Ẹnu-ọ̀nà náà ní ọ̀nà àbáwọlé tí ó yí padà tí a fi àwọn àwo polycarbonate àti àwọn ohun-èlò dígí ṣe, tí ó ń dá ipa-ọ̀nà ìrìnàjò kan tí ó rọ̀ mọ́ra. Àjà dígí kan dín ìmọ̀lára ìdín kù kù. Kraft paper tí a lè tún-lò, irin aláìlábàwọ́n, àti àwọn àwo polycarbonate ni àwọn ohun-èlò pàtàkì tí a lò. Gbogbo àwọn ẹ̀yà ni a ṣe ìmúrasílẹ̀ ṣáájú, ìkọ́lé lórí ilẹ̀ sì parí láàrin wákàtí 60.
Ìdánimọ̀ Náà
Nípa Àmì-ẹ̀yẹ Idẹ A' Design Award
Absolut Lab Iṣẹ Pàtàkì Ilé Ìṣòwò Àsìkò-kúkúrú jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Absolut Lab Iṣẹ Pàtàkì Ilé Ìṣòwò Àsìkò-kúkúrú yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Absolut Lab Iṣẹ Pàtàkì Ilé Ìṣòwò Àsìkò-kúkúrú ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Lẹ́yìn Àpẹrẹ Náà
Àkójọ Ìròyìn
Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.
- Àwọn Ohun Àkànṣe
- ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
- Ìwọ̀n àti Àpò
- Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
- Àwọn Àkọlé
- Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
- Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
- The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
- Ìpèníjà Àpèsè
- Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.
In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours. - Ìwádìí
- This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
- Ìmísí
- ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
- Àkókò Iṣẹ́ Àkànṣe
- The project started in May 2019 and finished in July 2019 in Shanghai, China.
- Ìlànà Ìṣiṣẹ́
- The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
- Àwọn Ọmọ Ẹgbẹ́
- Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen - Ìfọwọ́sí Àwòrán
- YKS
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