Chaos Pogo Iṣẹ Akọkọ: Mascot Ami Iyasọtọ by Xudong Zhang and Hao Tan

Chaos Pogo Iṣẹ Akọkọ: Mascot Ami Iyasọtọ by Xudong Zhang and Hao Tan is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.

IrinÌpolówó· 2023

Chaos Pogo Iṣẹ Akọkọ: Mascot Ami Iyasọtọ

by Xudong Zhang and Hao Tan

Client: Chaos Pogo

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìpolówó Category

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The Design

About Chaos Pogo Iṣẹ Akọkọ: Mascot Ami Iyasọtọ

Ọrọ Iwe: Wow jẹ́ mascot ami iyasọtọ tí a ṣẹ̀dá fún Chaos Pogo, ami iyasọtọ ọtí-ìtajà tí ó ṣí sílẹ̀ tí ó ń fojú sí àwọn ọ̀dọ́. Mascot náà dá lórí ẹranko badger oyin, ẹranko tí a rí gẹ́gẹ́ bí àmì ìtara, ọ̀dọ́mọdé àti ìgboyà. Orí pẹrẹsẹ pẹ̀lú irun funfun, èékánná mímú àti ìrù olókìkí kan mú kí a lè yára dá àwòrán náà mọ̀. Ojú tí ó fẹsẹ̀múlẹ̀ pẹ̀lú ojú-ìwọ̀ pupa rosé ń fi ìmọ̀lára ìdíjú kún un. Ìrísí onígboyà náà fi àṣà àti ìwà ami iyasọtọ náà hàn. Àwọn àmì tí a mú jáde láti ara mascot náà ni a tún fi ṣàmúlò sórí àwọn ọjà ami iyasọtọ náà, ní mímú kí ìdè láàrin àwọn oníbàárà àti ami iyasọtọ náà lágbára síi.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Chaos Pogo Iṣẹ Akọkọ: Mascot Ami Iyasọtọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Chaos Pogo Iṣẹ Akọkọ: Mascot Ami Iyasọtọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Chaos Pogo Iṣẹ Akọkọ: Mascot Ami Iyasọtọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tags: Pub IP, Brand Image, Mascot, WOW, Youth
Production Technology: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Design Challenge: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Research: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiration: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Project Duration: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Operation Flow: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Team Members: Xudong Zhang and Hao Tan