Meat Festival Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ by Chang Ming Hu is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2023
Meat Festival Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ
Client: AJA Architects Associates
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
Verified Award Winner
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About Meat Festival Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ
Meat Festival ni àgbékalẹ̀ ohun ọ̀ṣọ́ inú ti ilé oúnjẹ ìdílé yakiniku ti ilẹ̀ Japan kan ní Taipei. Àyè tí ó jẹ́ mítà onígun mẹ́rin 224 náà gba ìmísí láti inú àwọn ayẹyẹ ìbílẹ̀ Japan. Iná àjàrà (fireworks), pípa ẹja wúrà, àwọn pẹpẹ oníṣòwò ojú pópó àti eré àwọn ọmọdé ni a tún ṣàtúnṣe wọn gẹ́gẹ́ bí àwọn ohun èlò àgbékalẹ̀. Àwọn àsíá ńlá, àpótí ìmọ́lẹ̀, àwọn ìkọ́lé aláwòrán ọ̀run àti àwọ̀ pupa ló ń dá ìmọ̀lára ayẹyẹ sílẹ̀. A ṣètò àwọn ibùjókòó ní ọ̀nà tí ó dàbí àwọn pẹpẹ kéékèèké, gíláàsì aláwòrán tí ìmọ́lẹ̀ lè kọjá díẹ̀ sì pín apá òkè agbègbè kọ̀ọ̀kan. Àwọn ìbòjú aláwọ̀n àti àwọn ohun èlò tí ń tan ìmọ́lẹ̀ padà ń jẹ́ kí àyè náà kún fún ìgbésí ayé, nígbà tí wọ́n sì ń dáàbò bò àṣírí àwọn olóúnjẹ.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Meat Festival Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Meat Festival Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Meat Festival Àgbékalẹ̀ Ohun Ọ̀ṣọ́ Inú Ilé Oúnjẹ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the Yakiniku Family Restaurant. The signboard of "raw meat" outline on the red bottom, directly shows the store protagonist, with sparks, lively interpreting the young and vigorous brand attribute.
- Dimensions & Packaging
- This is the 224 square meters restaurant.
- Tags
- Interior, Commercial, Taipei, Taiwan, AJA
- Production Technology
- The seat arrangement is presented in the mode of small stall, and the area above the neck is separated by the translucent patterned glass, which simulates the silhouette of countless people during the peak time of dining.
To create the atmosphere, large flags, light boxes, children's game display, arch structure, and red color, etc., are used to directly immerse the moment of festival time. In addition, the mesh screen, irregular excavation on the wall, and use of reflective materials are all to increase the sense of interest and penetration of the space, while considering the personal privacy of customers during the dining, that is, to participate together without disturbing. - Design Challenge
- The bustling atmosphere and the dining privacy of customers are the challenges of this case. The overall atmosphere is created from the lively and prosperous tone of the festival, so the sense of richness and the interaction of crowd reunion have a very important influence on the overall atmosphere, but in the actual dining, it is not really like the full open space in the festival. Therefore, through the arc-shaped frame, mesh screen, meat-shaped orifice, translucent patterned glass of a certain height, and reflective materials, each space area is really separated, to maintain the privacy of customers while considering the mobility of the space and the sense of prosperity and bustle of the festival atmosphere.
- Research
- Founded in 2004, "Oh my! O-NiKU", which is the first yakiniku brand of WowPrime Group, focusing on the family restaurant oriented Japanese yakiniku. O-NiKU seeks for change and innovation to conform to the transition of trend of the times.
In 2022, which is the 18th anniversary of the brand establishment, it maintains the core value of "delicious Japanese meat barbecue", integrating the fireworks, goldfish fishing, vendors market, children's games and more active elements of the Japanese traditional festival into the brand, to make the brand younger. - Inspiration
- Inspired by traditional Japanese festival, the representative elements such as fireworks, goldfish fishing, street vendors' market, children's games and so on, are substituted into the stores. Combined with the raw materials such as meat type, roasting mesh and red color of the brand, a young, carefree, and celebratory dinner atmosphere is created.
- Project Duration
- The project started in August 2021 and finished in September 2021 in Taipei.
- Operation Flow
- This case is located in the downtown old building. The designer uses the red arch light and boxes by the window, to build a prosperous image of neon lights, rebuild the original hard frame, through different points of view, and redefine the relationship between the old building and the city, just as seeing the people wandering outside in the festival from the booth, and reducing the distance of internal and external space.
- Team Members
- Chang Ming Hu
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