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Tick Tock Ile-iṣafihan Aago by Omid Majdtaheri and Sara Golzarroshan

Tick Tock Ile-iṣafihan Aago by Omid Majdtaheri and Sara Golzarroshan is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


FàdákàInú Ilé· 2023

Tick Tock Ile-iṣafihan Aago

by Omid Majdtaheri and Sara Golzarroshan

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category

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The Design

About Tick Tock Ile-iṣafihan Aago

Apẹrẹ Ile-iṣafihan Aago Tick Tock ti o wa ni Yazd, Iran, ninu aaye kekere kan pẹlu ifọkansi lori ipa wiwo ti o rọrun, ti ko niye lowo pupọ, ati ti ode-oni, jẹ iriri pataki kan. Ile-iṣafihan yii jẹ arosọ ere kan ti o duro ninu akoko. Ero akọkọ ti gba agbara lati ere Tetris. Awọn apẹrẹ ti a gbe sori ara wọn ṣẹda awọn apẹrẹ laileto. Ni iyato si ere naa, nibi, awọn apoti pẹlu iwọn kanna, ṣugbọn iyipada ninu itọsọna wọn, ni a fi jọ papọ, ati pe eyi le yi iṣẹ wọn pada: Gẹgẹ bi yiyipada awọn ọwọ aago laarin ọjọ, eyiti o fa iyipada ninu iṣẹ awọn olumulo.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Tick Tock Ile-iṣafihan Aago jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Tick Tock Ile-iṣafihan Aago yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Tick Tock Ile-iṣafihan Aago jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.
Dimensions & Packaging
Width 3200 mm x Depth 2800 mm x Height 2400 mm
Tags
Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd
Production Technology
This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.
Design Challenge
In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.
Research
During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.
Inspiration
The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.
Project Duration
Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.
Operation Flow
This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.
Team Members
Omid Majdtaheri
Sara Golzarroshan
Image Credits
Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.

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