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Shazhou Youhuang Ọgba Iṣere Aṣa by Senem Cennetoglu
Shazhou Youhuang Ọgba Iṣere Aṣa by Senem Cennetoglu
Shazhou Youhuang Ọgba Iṣere Aṣa by Senem Cennetoglu
Shazhou Youhuang Ọgba Iṣere Aṣa by Senem Cennetoglu
Shazhou Youhuang Ọgba Iṣere Aṣa by Senem Cennetoglu

Wúrà Ohun-ìní Ilẹ̀ · 2023

Shazhou Youhuang Ọgba Iṣere Aṣa

by Senem Cennetoglu

  • Àmì-ẹ̀yẹ Wúrà A' Design Award 2023 in Ohun-ìní Ilẹ̀
  • CLIENT: Senem Cennetoglu
  • Estimated Number of Design Views: 559,424
  • Verification code 56591484DE · Verify this award
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About Shazhou Youhuang Ọgba Iṣere Aṣa

Shazhou Youhuang wa ni Zhangjiagang, lẹba odo Yangtze, nitosi eka ile-iṣẹ ti o wa tẹlẹ. Ifilelẹ tuntun pẹlu awọn ohun elo ti o nṣe iranṣẹ iṣelọpọ lakoko ti o di ami-ilẹ ayaworan. Ibi irin-ajo irin-ajo ile-iṣẹ kan, agbegbe isinmi, ti o da lori akojọpọ awọn eroja ayaworan Jiangnan ati awọn abstractions ti Ilu Kannada ti ode oni. Opopona iṣowo ti o yatọ, pẹlu awọn iṣẹ aṣa ode oni, awọn ohun elo ile-iṣẹ tuntun, ti o jẹ ki o jẹ ọrọ-aje, lawujọ ati ti ayaworan pataki ti ilu naa.

About the Àmì-ẹ̀yẹ Wúrà A' Design Award

Shazhou Youhuang Ọgba Iṣere Aṣa jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Shazhou Youhuang Ọgba Iṣere Aṣa yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Shazhou Youhuang Ọgba Iṣere Aṣa ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.

Press Kit

Unique Properties
Located 90 minutes away from Shanghai, the site is adjacent to the existing factory complex in Zhangjiagang, along the Yangtze river.
The new plan includes facilities that are serving production while becoming an architectural landmark. An industrial tourism destination, a leisurely environment, based on a combination of Jiangnan architecture elements and the modern Chinese abstractions. A various commercial street, with modern cultural functions, innovative industrial facilities, making it economically, socially and architecturally the highlight of the city.
Dimensions & Packaging
Project Size (surface area of new / existing construction): New construction area: 24,000M2
Program(s):
1. Museum: 5000m2
2. Wine aging warehouse/ workshops: 6000m2
3. Traditional wine village exhibition: 1500m2
4. Restaurants: 5000m2
5. Retail/ shopping: 1500m2
6. Exhibition/ display: 2500m2
7. Tourism functions: 1000m2
8. Library: 1500m2
Tags
Industrial, tourism, culture, mixed use architecture, exhibition, museum, winery
Design Challenge
The project manifests the noble vision of "Shazhou Youhuang" as representative of the culture of yellow rice wine in Jiangnan to become a first-class brand, leading the industry with an architectural benchmark, otherwise historically known for sprawling warehouses and disconnected buildings strewn across the landscape.
From the abstraction of traditional architectural language and elements, the project reflects the memory of the iconic walls inspired by the historic hui style houses, water features and landscape elements, lane dimensions, signature colors of exterior facades and roofing details, openings, and rhythms…all reminiscent of the Jiangnan old town characteristics.
Inspiration
The biggest design inspiration was to demonstrate and protect the heritage of Chinese yellow rice wine while expressing the history, culture, and production techniques of the Su tradition. The project, a blend of traditional and abstract modern architectural features with distinct characteristics of yellow rice wine, is now a cultural, scenic spot, bringing generations of people together. A cultural experience, through a contemporary transition of the traditional experience, rich with heritage and poetic nostalgia.
Project Duration
Date of completion of construction: 2021.11
Date of completion of design work: 2018.11
Zhangjiagang, China
Patents
Product Name: Gate Tower of ShaZhou YouHuang Cultural Park
Registration number: 苏作登字-2021-F-00242097
Authors: Huang Tingming and Senem Cennetoglu
Creative Completion Date: 202-10-23
Category: Fine Arts
Copyright Owner: Jiangsu Zhangjiagang Brewing Co., Ltd.
Date of Registration: 2021-09-01
Image Credits
All images: Curtesy of Shazhou Youhuang Cultural Industry Development Co., Ltd. and
All images: Photographer Aaron&Rex

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