Wúrà Ìpolówó · 2023
Namito Àwòrán Ẹ̀dá Ohun-ìṣeré Iṣẹ́ọnà
by Ge Zhang
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2023 in Ìpolówó
- CLIENT: Ge Zhang
- Estimated Number of Design Views: 717,999
- Verification code 3A95DCE8E2 · Verify this award
Colors
About Namito Àwòrán Ẹ̀dá Ohun-ìṣeré Iṣẹ́ọnà
Namito jẹ́ àwòrán ohun-ìṣeré iṣẹ́ọnà orí ayélujára tí a ṣẹ̀dá fún ìlò òwò. Namito jẹ́ ọmọbìnrin kan tí ó ní ètè tí ó dàbí èso píìṣì, irun oríṣìí olú aláwọ̀ pupa àti ohun-orí tí ó dàbí etí ehoro. Ó wọ aṣọ pupa, ó sì dúró pẹ̀lú ọwọ́ rẹ̀ nínú àpò aṣọ rẹ̀ àti ojú rẹ̀ ní pípadé. Ètè rẹ̀ tí ó yọ jáde dá àmì ọkàn-ìfẹ́ méjì àti lẹ́tà X, àmì ìfẹ́ sí ayé nígbà tí a kọ ohun tí kò dára sílẹ̀. Ẹ̀dá yìí ń farahàn nínú àwọn àwòrán, fídíò, àwọn àfihàn àti àwọn ọjà tí a tẹ̀ jáde. A pinnu Namito láti dín wàhálà ọkàn kù àti láti gba àwọn ènìyàn níyànjú láti jẹ́ ara wọn gan-an.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Namito Àwòrán Ẹ̀dá Ohun-ìṣeré Iṣẹ́ọnà jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Namito Àwòrán Ẹ̀dá Ohun-ìṣeré Iṣẹ́ọnà yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Namito Àwòrán Ẹ̀dá Ohun-ìṣeré Iṣẹ́ọnà ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
- Dimensions & Packaging
- In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
- Tags
- Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
- Production Technology
- Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
- Design Challenge
- Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art. - Research
- Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos. - Inspiration
- People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
- Project Duration
- Since 2021, China
- Operation Flow
- Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
- Image Credits
- Beijing JiuPin Technology Co., Ltd.
