Fàdákà Ẹ̀rọ Ilé · 2023
Hydrowash Ẹ̀rọ Ìfọṣọ
by Vishwaksen Shekhawat and Chandradhar S.
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2023 in Ẹ̀rọ Ilé
- CLIENT: Whirlpool of India Ltd.
- Estimated Number of Design Views: 36,138
- Verification code CFADF3250A · Verify this award
Colors
About Hydrowash Ẹ̀rọ Ìfọṣọ
Hydrowash jẹ́ ẹ̀rọ ìfọṣọ alágbèéká oníkòtò méjì tí ó ń ṣiṣẹ́ ní ìdajì aládàáṣe. Kòtò kan ń fọṣọ, èkejì sì ń yí aṣọ gbẹ, a sì ń fi ọwọ́ gbé aṣọ láti kòtò kan sí èkejì. Àwọn bọ́tìnì ìṣàkóso tí a gbé sí abẹ́ ìdérí àkọ́kọ́ ń ṣàkóso àkókò ìfọṣọ, agbára ìfọṣọ, ìwọ̀n omi àti àkókò gbígbẹ, èyí tí ó jẹ́ kí òde ẹ̀rọ náà mọ́ kí inú rẹ̀ sì rọrùn láti lóye. Àyè ìfọṣọ inú rẹ̀ ń dá omi tí ó dà àti tí ó ta síta dúró. Ìdìmú ìfàmọ́ra àti àwọn kẹ̀kẹ́ tí ó hàn kedere ń jẹ́ kí ẹnìkan ṣoṣo lè gbé ẹ̀rọ náà kiri. A fi pilásítíìkì tí a dà nípa ìtẹ̀mọ́lẹ̀ ṣe ara rẹ̀, ó sì ní ìrísí pẹ̀lẹ́ bí ọkọ̀ ojú omi tí ó bá àwọn ilé kékeré mu.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Hydrowash Ẹ̀rọ Ìfọṣọ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Hydrowash Ẹ̀rọ Ìfọṣọ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Hydrowash Ẹ̀rọ Ìfọṣọ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Portable Semiautomatic twin tub washing machine designed to be pulled & moved single handedly.
Knobs & switches are located under the main lid to make the exterior clean & its interior intuitive.
Minimal monolithic exteriors with delightful detailing give it an unobtrusive & calming presence which allows it to be stored in any living space without visual intrusion or embarrassment. - Dimensions & Packaging
- Width 830mm x Depth 545mm x Height 975mm
Energy Rating - 5 star
Voltage Range 230
Frequency 50 HZ
Operating current (A) 6 - Tags
- Intuitive, Mobility, craftsmanship, low-cost, functional, Unique, Refinement, Wash-Arena, Iconic, Monolithic
- Production Technology
- The design acknowledges all tactile, mental & habitual aspects of the wash process, from the most subtle to the very obvious.
It pushed the boundaries of current production capability & viability to create an Iconic next generation Washing machine
Using injection molded plastics allowed us to balance form & function to achieve our vision.
allowing us to achieve Its boat-like shape reflecting its mobility story.
Subtle but complex surfacing that accentuate its sculptural aspects & minimal part joinery detail all coming together to set a benchmark of Aesthetics, craftsmanship & user experience. - Design Challenge
- Cost sensitivity, conservative mindset of the consumer segment were the main constraints for this unique & differentiated design. To make this vision a reality was a calculated risk for the business leaders, a formidable optimization challenge to the engineering and manufacturing team and test of persistence for the design team.
These intangible challenges were overcome by the passion and commitment to this design vision and the consumer benefit by all stakeholders at Whirlpool. - Research
- The project looked into all aspects of daily life of the low income consumer.
An internal team created the methodology & closely guided it execution by an external research agency. Along with looking for practical insights of laundry activities, insights related to indirect factors like lifestyle, habits & culture were also extensively researched. Compassion & empathy for the consumer took the research to deeper level & provided insights that were not realized & expressed before. The new design was evaluated through a Nation wide user survey.
to Cover a huge spectrum of cultural & geographical diversity of India.
Full size prototypes & focus group discussions helped to clarify key insights. - Inspiration
- To provide a delightful experience to a first time user who previously hand washed clothes, whose key expectations are reduced manual labor, functional simplicity & flexibility at a low price.
It’s Wash Arena interior contains all spills & splashes enables a hassle free wash experience & Its boat like profile, wheels & a Pull handle grant it intuitive ergonomic mobility to aid & celebrate all tactile effort of the user whilst seamlessly fitting into any practical & emotional context. - Project Duration
- The Project started with design conceptualization in August 2019 and product was launched in the market in July 2022
- Operation Flow
- This semi automatic machine has 2 tubs, for washing & drying. Water is delivered to the tubs through a water selector inbuilt in the supply pipe interface. Operation of the wash & spin dry is controlled by the knobs. First two knobs control the time & intensity of the wash process, the other knobs control water level & dryer time. Clothes need to be manually transferred between the tubs. This machine mechanizes the clothes wash process in stages but keeps the entire process open to active customization & adjustment. This machine has an ergonomic pull handle & pronounced wheels that enables easily movement between storage & usage space making it an efficient addition to the lifestyle in low income compact housing.
