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Douyin Ohun Èlò Kọ̀mpútà Alábùléwọ̀n láti ọwọ́ Douyin Experience Design Center

Douyin Ohun Èlò Kọ̀mpútà Alábùléwọ̀n láti ọwọ́ Douyin Experience Design Center jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2023 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò.


FàdákàOjú-ìbáṣepọ̀· 2023

Douyin Ohun Èlò Kọ̀mpútà Alábùléwọ̀n

látọ̀wọ́ Douyin Experience Design Center

Oníbàárà: Douyin Group

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ojú-ìbáṣepọ̀

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #149651

Àwọ̀

Àpẹrẹ Náà

Nípa Douyin Ohun Èlò Kọ̀mpútà Alábùléwọ̀n

Douyin PC jẹ́ ohun èlò kọ̀mpútà alábùléwọ̀n àti ojú-ìwòye ayélujára fún wíwo àwọn fídíò lórí kọ̀mpútà ẹni kọ̀ọ̀kan. A ṣe Douyin PC fún wíwo lórí ìbòjú ńlá ní ilé, ní àsìkò ìsinmi àti lẹ́yìn iṣẹ́. Ìtọ́sọ́nà apá òsì ń pèsè àwọn ìkànnì olóròó, bẹ́ẹ̀ sì ni ojú-ìwé àwọn àbá máa ń ṣí sílẹ̀ fúnra rẹ̀. Àwọn olùmúlò lè yí àwọn fídíò padà nípa yíyí eku kọ̀mpútà, kí wọ́n sì lo àwọn bọ́tìnì ọ̀nà kúkúrú láti fẹ́ràn àti láti fi àmì sí àwọn ohun tí wọ́n fẹ́ pamọ́. Ríra ọjà nígbà tí fídíò ń ṣiṣẹ́ àti fífúnni ní ẹ̀bùn nígbà ìgbóhùnsáfẹ́fẹ́ tààrà tún wà lára àwọn ohun tó ṣeé ṣe. Ìtòlẹ́sẹẹsẹ tó ń bá ara mu wọ̀ àwọn ìwọ̀n ìbòjú MacOS àti Windows.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Douyin Ohun Èlò Kọ̀mpútà Alábùléwọ̀n jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Douyin Ohun Èlò Kọ̀mpútà Alábùléwọ̀n yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Douyin Ohun Èlò Kọ̀mpútà Alábùléwọ̀n jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Ìwọ̀n àti Àpò
The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Àwọn Àkọlé
Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Ìpèníjà Àpèsè
In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Ìwádìí
User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Ìmísí
IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Àkókò Iṣẹ́ Àkànṣe
The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Ìlànà Ìṣiṣẹ́
The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Àwọn Ọmọ Ẹgbẹ́
Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Ìfọwọ́sí Àwòrán
Pictures and videos are from the free resource website: http://pixabay.com/zh/

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