Sonder Moments Iṣẹ́ Ọnà 3D Ojú Ìhòhò by Flint Walk

Sonder Moments Iṣẹ́ Ọnà 3D Ojú Ìhòhò by Flint Walk is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwòrán Kọ̀mpútà, Ìṣẹ́dá 3D, Ìṣàwọ̀ àti Ìyọrísí Competition Category.

IrinÀwòrán Kọ̀mpútà· 2023

Sonder Moments Iṣẹ́ Ọnà 3D Ojú Ìhòhò

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwòrán Kọ̀mpútà Category

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Colors

The Design

About Sonder Moments Iṣẹ́ Ọnà 3D Ojú Ìhòhò

Sonder Moments jẹ́ iṣẹ́ ọnà gbogbo ènìyàn 3D ojú ìhòhò tí a ń ṣàfihàn lórí pátákó ìpolówó dígítà kan ní àgbègbè àárín gbùngbùn Chengdu, China. Iṣẹ́ ọnà náà fi hàn ère ẹ̀dá ènìyàn ńlá kan tí a dá pẹ̀lú ìlànà iṣẹ́ ọnà kọ̀mpútà àti ìmọ̀-ẹ̀rọ 3D ojú ìhòhò. Àwọn ẹ̀yà òdòdó, awo-ìlẹ̀ (marble) àti dígí ni a ti so pọ̀ mọ́ àwọn ipa patikulu (particle effects) lórí àwọn àpáta ojú-ọ̀run (meteorites). A ṣàfihàn iṣẹ́ náà lórí ìwé-ìtànṣán LED pẹ̀lú ìwọ̀n àwòrán 8K àti ojú-ilẹ̀ tí ó jẹ́ mítà onígun mẹ́rin 888. Ìwọ̀n ńlá náà dá ipa ìríran tí ó lágbára jáde. Ère ẹ̀dá ènìyàn ńlá náà dúró fún ìmọ̀-ara-ẹni àti agbára àwọn ẹnìkọ̀ọ̀kan.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Sonder Moments Iṣẹ́ Ọnà 3D Ojú Ìhòhò jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Sonder Moments Iṣẹ́ Ọnà 3D Ojú Ìhòhò yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Sonder Moments Iṣẹ́ Ọnà 3D Ojú Ìhòhò nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.