Sogno Jewelry Design Ètò Ìdánimọ̀ Àmì Òwò by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ìpolówó, Títajà àti Ìbánisọ̀rọ̀ Competition Category.
IdẹÌpolówó· 2023
Sogno Jewelry Design Ètò Ìdánimọ̀ Àmì Òwò
Client: Sogno
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ìpolówó Category
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The Design
About Sogno Jewelry Design Ètò Ìdánimọ̀ Àmì Òwò
Sogno Jewelry Design jẹ́ ètò ìdánimọ̀ àmì òwò tí a ṣẹ̀dá fún àmì òwò ohun ọ̀ṣọ́. Àmì àpẹẹrẹ (logo) náà wá láti inú àwọn àpẹẹrẹ ewéko, pẹ̀lú àwòkọ́ tí ó rí bí igi ọ̀gbìn àti àwọn kúlẹ̀kúlẹ̀ tí a mú láti ara ewé tí a fi kún ọ̀nà ìkọ̀wé serif. Igi ọ̀pọ̀tọ́ ni a lò gẹ́gẹ́ bí àkọ́rọ́pọ̀ pàtàkì. Òbìrí kan ni ohun èlò pàtàkì, tí ó ń tọ́ka sí òrùka àti ìsopọ̀ láàrin ènìyàn méjì. Ìdánimọ̀ náà ni a lò sórí àwọn àwòrán, àwọ̀, àmì-ilé, àpò ìrajà, inú ilé ìtajà àti àwọn ìwé àṣẹ ohun. Àpótí òrùka olóbìrí náà ń ṣí bí ìtànná tí ń tanná, a sì dán àwọn àpẹẹrẹ àkọ́kọ́ àádọ́ta wò.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Sogno Jewelry Design Ètò Ìdánimọ̀ Àmì Òwò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Sogno Jewelry Design Ètò Ìdánimọ̀ Àmì Òwò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Sogno Jewelry Design Ètò Ìdánimọ̀ Àmì Òwò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- Tags
- Jewelry, Brand, Package, Identity, Symbol
- Design Challenge
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- Research
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- Inspiration
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- Project Duration
- The project started in October 2020 in Seoul, and finished in March 2021.
- Operation Flow
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
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