Luna Iṣẹ Akọkọ: Ẹlẹsẹ Kẹkẹ Onina by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Luna Iṣẹ Akọkọ: Ẹlẹsẹ Kẹkẹ Onina by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Sikúùtà Competition Category.

IdẹSikúùtà· 2024

Luna Iṣẹ Akọkọ: Ẹlẹsẹ Kẹkẹ Onina

by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Sikúùtà Category

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The Design

About Luna Iṣẹ Akọkọ: Ẹlẹsẹ Kẹkẹ Onina

Ọrọ Iwe: Luna jẹ́ ẹlẹsẹ kẹkẹ onina fẹẹrẹ tí a ṣe fún ìrìnàjò ìlú àti àwọn ìrìn kúkúrú. Ìrísí òde rẹ̀ ń rántí àwọn alupupu kẹ̀kẹ́ méjì tí ó wọ́pọ̀ ní Yúróòpù ní àárín ọ̀rúndún kọkàndínlógún, pẹ̀lú àwọn ìgun yíyí àti fitila orí yíyí. Àkójọpọ̀ àwọ̀ búlúù fẹ́rẹ̀ẹ́fẹ́ àti àwọn àwọ̀ dídán ń so ìtọ́wò àtijọ́ àti ti òde-òní pọ̀. Magneto tí a ṣe láti inú ohun àdánidá tó ṣọ̀wọ́n máa ń pèsè agbára tí ó lágbára àti ìṣàmúlò agbára tí ó gaju. A ṣí Luna sílẹ̀ tí a sì ń tàn án pẹ̀lú kọ́kọ́rọ́ dígítà tí ó ṣètìlẹ́yìn fún Bluetooth àti NFC. Ètò ìdúró kẹ̀kẹ́ oníṣáà tí ó yára dáhùn ń jẹ́ kí ìdúró kẹ̀kẹ́ jẹ́ kúkúrú tí ó sì dúró ṣinṣin.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Luna Iṣẹ Akọkọ: Ẹlẹsẹ Kẹkẹ Onina jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Luna Iṣẹ Akọkọ: Ẹlẹsẹ Kẹkẹ Onina yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Luna Iṣẹ Akọkọ: Ẹlẹsẹ Kẹkẹ Onina ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Dimensions & Packaging: dimensions, 1765 mm x 753 mm x 1067 mm
Tags: an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology: Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge: In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Research: Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration: Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Duration: The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow: Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Team Members: Bozhe Qu