Espressionismo Floreale Àlùbọ̀sà by Laura Niubo is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun-èlò Ilé Competition Category.
IdẹOhun-èlò Ilé· 2024
Espressionismo Floreale Àlùbọ̀sà
by Laura Niubo
Client: Niubo
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun-èlò Ilé Category
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The Design
About Espressionismo Floreale Àlùbọ̀sà
Espressionismo Floreale jẹ́ àkójọpọ̀ àlùbọ̀sà tó jẹ́ mọ́ àtúnbí ìgbé ayé nípasẹ̀ àwọn òdòdó. Nípasẹ̀ àwọ̀ àti àwọn àpẹrẹ jiometirika, àpẹrẹ kọ̀ọ̀kan mú ẹyà àbísí àdáyébá kan ti òdòdó ní ọ̀nà àrokò rẹ̀ jùlọ. A hun àwọn àlùbọ̀sà náà láti inú àdàlú ọlọ́lá irun àgùntàn New Zealand àti sánmà tí kò ní ẹranko nípa lílo ìlànà híhun ọwọ́. Wọ́n wá sí ayé ní àpẹrẹ mẹ́fà tó yàtọ̀: Anther, Carpel, Filament, Leaf, Petal àti Stamen. Àpẹrẹ àlùbọ̀sà kọ̀ọ̀kan jẹ́ ìwádìí àwọ̀ àti ọ̀nà tó ń dá ìmọ̀lára ìrìn tó rọ̀, tó lẹ́wà tó sì lágbára bí ó ṣe jẹ́ ti àwọn òdòdó wọ̀nyí láti ọ̀dọ̀ ẹ̀dá, tó ń ṣí ìgbé ayé tó ń gbilẹ̀ sílẹ̀.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Espressionismo Floreale Àlùbọ̀sà jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Espressionismo Floreale Àlùbọ̀sà yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Espressionismo Floreale Àlùbọ̀sà ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Using colors and geometric shapes, each artwork captures one natural reproductive part of a flower in its most abstract form. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature. A powerful color expression elevates the viewer's imagination to a world in which color floods everything and brings them joy.
- Dimensions & Packaging
- They come to life through six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. They start at a medium size and they are made to order. The overall sizes are between 2.20 x 2.40m and 2 x 3m. and the hair hight is 14 mm.
- Tags
- rugs, textile, furniture, color, geometry, abstract, decoration, home
- Production Technology
- The Espressionismo Floreale rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. The artist’s manufacturer Beiriz Atelier in Portugal is certified in materials and production. The rugs are handmade using natural and sustainable materials, wool and vegan silk, which its production process uses environmentally friendly nontoxic solutions and recycles ninety nine per cent of the water used. The rugs are woven with natural dyes.
- Design Challenge
- The first challenge was how to translate a design from 2D on paper to 3D on fabric. To then facing the biggest challenge which was the production. Worked with many makers in Barcelona, Portugal and India until found the one who could achieve the perfect lines and design and the exact desired colors in the most environmental responsible manner from the study at Tapetes Beiriz in Portugal.
- Research
- Color and form study followed by materials research. Production and manufacturing research. Shipping, packaging, delivery methodology. Once the product was achieved the creation of a business from zero with branding, website, photoshoots, PR materials, sustainable production process and research on fairs to exhibit.
- Inspiration
- Laura believes in the emotional power of color that unlocks a vibrant living and how color can bring energy to impact how we feel in the spaces around us. But moreover, how we connect with design because of its story and message. Espressionismo Floreale reminds us that nature continues offering its beauty and support, honoring how flowers make our existence possible. An abstraction of something the audience care and can relate to, and even more, that it can bring them an uplifting energy.
- Project Duration
- The project started in November 2020 and finished in January 2023, and was exhibited at Alcova during Salone del Mobile Milan Design Week 2023.
- Operation Flow
- The rugs are an addition to any interior space. Once the package is opened we let the rug relax and be flat for a few hours with no furniture on top. It's recommended to vacuum it everyday for a couple of weeks if possible. After this is all about enjoying the comfort and pleasant energy from its design and colors.
- Patents
- Copyrights belong to Laura Niubo, 2024.
- Team Members
- Laura Niubo
- Image Credits
- Photographers: Danny Duran and Barbara Vidal
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