Wuhuan M704rg Bàtà Ìrìn by Shanghai Wuquan Sporting Goods Co., Ltd.

Wuhuan M704rg Bàtà Ìrìn by Shanghai Wuquan Sporting Goods Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Bàtà Competition Category.

FàdákàBàtà· 2024

Wuhuan M704rg Bàtà Ìrìn

by Shanghai Wuquan Sporting Goods Co., Ltd.

Client: Shanghai Wuquan Sporting Goods Co., Ltd.

Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Bàtà Category

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Colors

The Design

About Wuhuan M704rg Bàtà Ìrìn

Wuhuan M704RG jẹ́ bàtà ìrìn tí a ṣe àpẹrẹ rẹ̀ fún ìwọ̀ tí ó rọrùn. A ṣe gìgísẹ̀ rẹ̀ bí ìwo bàtà (shoe horn), nítorí náà ẹsẹ̀ máa ń yọ́ wọlé nígbà tí ẹni tí ó wọ̀ ọ́ bá tẹ ẹ̀yìn gìgísẹ̀ pẹ̀lú agbára díẹ̀. Kọ́bù ẹ̀gbẹ́ kan máa ń ṣàtúnṣe okùn bàtà pẹ̀lú yíyí rírọrùn kan fún ìbáramu tí ó péye. A hun apá òkè rẹ̀ láti inú òwú aláwọ̀-rọ̀ pẹ̀lú ìlànà Jacquard, èyí tí ó máa ń jẹ́ kí ẹsẹ̀ tutù kí ó sì gbẹ, aṣọ náà sì tún máa ń dín ìdàgbàsókè kòkòrò bakitéríà kù. Àpẹrẹ ẹsẹ̀ gbígbòòrò, àtìlẹ́yìn tí ó le àti àtẹ́lẹ̀ bàtà tí kì í yọ̀ pẹ̀lú ìgbékalẹ̀ olóròmọ́rin (trapezoidal) tí ó fún un ní ìdúróṣinṣin máa ń pín ìfúnpá ká, wọ́n sì máa ń dín yíyí kokosẹ̀ kù.

The Recognition

About the Àmì-ẹ̀yẹ Fàdákà A' Design Award

Wuhuan M704rg Bàtà Ìrìn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Wuhuan M704rg Bàtà Ìrìn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Wuhuan M704rg Bàtà Ìrìn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: M704GR walking shoes, crafted with convenience at the core, make putting on shoes a breeze. The heel design, inspired by the shape of a shoe horn, allows users to effortlessly slip their feet in simply by stepping on the heel counter and applying a gentle force. The side knob enables easy shoe lace adjustment for a tailored fit. With additional features such as the wide last, robust support, and a non slip outsole, the M704GR can envelop feet in superior comfort and security.
Dimensions & Packaging: Dimensions 330 mm x 200 mm x 160 mm
Weight 0.35kg
Tags: easy on and off shoes, quick shoe lace adjustment, enhanced comfort, stable support, breathable and antibacterial
Production Technology: The upper, woven from highly elastic yarn using the Jacquard technique, offers a soft tactile experience and boosts breathability to keep the feet fresh and dry all day long. Moreover, the specially designed fabric of the shoes effectively inhibits bacterial growth, which is conducive to improving hygiene and reducing odors for the optimal foot health.
Design Challenge: The main challenge was to improve both comfort and convenience of wearing shoes. Deviating from conventional forms, this footwear design features a structurally optimized heel inspired by the shoe horn, facilitating easy slipping on and off. Additionally, the insole routes air and moisture from the arched area to a forefoot cavity, venting it out via a vacuum air conduit while drawing in fresh air. This design ensures feet stay dry and refreshed throughout the day.
Research: Putting on traditional shoes often means bending over, struggling with shoes, and fiddling with shoelaces. This is not just a hurdle for those who find bending difficult, but also for busy young urbanites for whom time is precious. To solve this problem, this footwear design introduces an innovative heel inspired by a shoe horn for easy slipping on and off. Additionally, the side knob, designed for quick lace adjustment, further enhances wearing convenience.
Inspiration: This footwear design centers on user experience and aesthetics. The structurally improved heel enables effortless slipping on and off, without the hassle of bending over. This feature integrates into the overall construction, resulting in a sleek appearance. The color scheme is a simple but elegant combination of white and grey, accented with bright yellow for a vibrant touch. Moreover, the striped textures and athletic materials evoke a modern vibe, catering to a wide range of aesthetic tastes.
Project Duration: The design and development of the shoes started in Shanghai, in January 2023. This pair of shoes was introduced to the Chinese market in December 2023.
Operation Flow: The side knob facilitates easy shoe lace adjustment, ensuring a tailored fit with just a twist. Users can easily slip their feet in and out of the shoes after adjusting.
The outsole is made of the material with moderate hardness, and features a trapezoidal stabilizing structure that has a larger ground contact area. This design enhances support and reduces the risk of rolling ankles. This structural optimization also alleviates fatigue by evenly distributing pressure exerted on the sole of the foot.
Team Members: Xiao Nan