Rongbaohang BMW Inú Ilé Ìtajà Ọkọ̀ Ayọ́kẹ́lẹ́ by Yixian Chen is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
FàdákàInú Ilé· 2024
Rongbaohang BMW Inú Ilé Ìtajà Ọkọ̀ Ayọ́kẹ́lẹ́
by Yixian Chen
Client: CX Design
Àmì-ẹ̀yẹ Fàdákà A' Design Award Winner in Inú Ilé Category
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- Verified Award Winner
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The Design
About Rongbaohang BMW Inú Ilé Ìtajà Ọkọ̀ Ayọ́kẹ́lẹ́
Rongbaohang BMW jẹ́ inú ilé ìtajà ọkọ̀ ayọ́kẹ́lẹ́ tí ó wà ní Tianjin. Ìtòlẹ́sẹẹsẹ rẹ̀ tẹ̀lé ọ̀nà ìrìn àyíká tí ó ń lọ láìdáwọ́dúró. Àwọn àjà ilẹ̀ àkọ́kọ́ àti ilẹ̀ kejì ni a fi àwọn pátákó akiriliki aláwọ̀ búlúù tí ó ṣe kedere bò, tí a tò láti fi hàn àwọn ipa ọ̀nà ìwakọ̀ àti ìgbì omi tí ń ṣàn. Àwọn pátákó wọ̀nyí bá ojú ilẹ̀ omi kan mu tí aṣọ ìkélé omi àti adágún omi kan dá sílẹ̀. Ìdúróṣinṣin àyíká ni ó ṣe amọ̀nà iṣẹ́ náà, a sì tún ètò ìtànṣán náà kọ́ pẹ̀lú àwọn gírílì onígi tí a gbé sí àwọn fèrèsé gíga. A dín agbègbè ọ́fíìsì kù kí a lè fẹ ibi ìsinmi àwọn oníbàárà lójú sí i.
The Recognition
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Rongbaohang BMW Inú Ilé Ìtajà Ọkọ̀ Ayọ́kẹ́lẹ́ jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Rongbaohang BMW Inú Ilé Ìtajà Ọkọ̀ Ayọ́kẹ́lẹ́ yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Rongbaohang BMW Inú Ilé Ìtajà Ọkọ̀ Ayọ́kẹ́lẹ́ jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
- Dimensions & Packaging
- The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
- Tags
- Interior, Commercial, Modern, Natural, Elegant, Store, BMW
- Production Technology
- In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
- Design Challenge
- Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
- Research
- This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
- Inspiration
- The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
- Project Duration
- The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
- Operation Flow
- Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
- Patents
- Copyrights belong to Rex Duan, 2023.
- Team Members
- Yixian Chen
- Image Credits
- Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.
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