Shangfang Large Seal Script Ètò Bíríkì Ìkọ́lé by Beijing Xingchen Wanqian Technology

Shangfang Large Seal Script Ètò Bíríkì Ìkọ́lé by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ohun-ìṣeré, Eré àti Ohun Àfẹ́ṣeré Competition Category.

IrinOhun-ìṣeré· 2024

Shangfang Large Seal Script Ètò Bíríkì Ìkọ́lé

by Beijing Xingchen Wanqian Technology

Client: Beijing Xingchen Wanqian Technology Co., Ltd

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ohun-ìṣeré Category

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Colors

The Design

About Shangfang Large Seal Script Ètò Bíríkì Ìkọ́lé

Shangfang Large Seal Script jẹ́ ètò bíríkì ìkọ́lé tí a ṣe fún kíkọ́ àwọn ọmọdé. Ìrònú fún ìṣàpẹẹrẹ yìí wá láti inú The Book of Family Names, ìwé kíkà ìbílẹ̀ Ṣáínà tí ó ń sọ̀rọ̀ nípa àwọn orúkọ ìdílé. Àwọn àmì orúkọ ìdílé Ṣáínà ni a fi hàn nínú ọ̀nà kíkọ Shangfang large seal script, ọ̀nà kíkọ àtijọ́. A so àwọn bíríkì náà pọ̀ pẹ̀lú ọ̀nà mortise àti tenon, èyí tí í ṣe ọgbọ́n ìbílẹ̀ Ṣáínà fún dídarapọ̀ ohun èlò. Àwọn bíríkì ìpìlẹ̀ àti àwọn olùmúpọ̀ tí ó yàtọ̀ ní ìrísí àti ìwọ̀n ni a so pọ̀ gẹ́gẹ́ bí ìlà kọ̀ọ̀kan tí ó wà nínú àmì náà. A fi ABS, èyí tí í ṣe ohun èlò tí a lè tún lò, ṣe àwọn ẹ̀yà náà.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Shangfang Large Seal Script Ètò Bíríkì Ìkọ́lé jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Shangfang Large Seal Script Ètò Bíríkì Ìkọ́lé yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Shangfang Large Seal Script Ètò Bíríkì Ìkọ́lé nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shangfang Large Seal Script is an educational building block set inspired by the ancient Chinese classic enlightened reading material The Book of Family Names which can be dated back to 1000 years ago, a toy joined by mortise and tenon. This technique has been handed down and developed for more than 7000 years till now. Immersing in the fun of building bricks, players are guided to admire the immense historical heritage and unique culture of China over the past thousand years.
Dimensions & Packaging: 308mm*308mm*133mm
Tags: Building blocks, puzzle, text, culture, splicing
Production Technology: The product is fabricated from customized gold masterbatch featuring good color uniformity, tiny color difference in batches and no contamination, which is more consistent with the needs of sustainable design. The ABS molded material is superior in overall properties, impact strength and good chemical stability. Once made, it is recyclable and reusable with good sustainability.
Design Challenge: Referring to a collection of information about over 500 family names in The Book of Family Names, and the available historical data of Shangfang Large Seal Script, the characters of the desired family names were resigned and the font structures were reclassified. The combined use of mortise and tenon technique led to a creative design and development of a new piece and insert structure and made production viable. Frankly this is a very complicated and heavy loaded engineering work.
Research: The Book of Family Names denotes the typical culture of China’s family names with an immense role in the hand-down of family names and the understanding of characters for thousands of years; Shangfang Large Seal Script is a kind of ancient Chinese seal script with prime time appearing in the Tang and Song dynasties, a script known for its gorgeous strokes and orderly layout; mortise and tenon is a traditional structural joining technique applied in ancient Chinese architecture.
Inspiration: Toys offer the best way for children to stimulate interest, develop creativity and interaction, and equip themselves with knowledge and skills through practical experience. Toys immensely infused with traditional Chinese culture would help children visually understand and memorize traditional cultural knowledge. Traditional Chinese culture can also help children gain pride and identity, foster keen interest and respect for Chinese culture, and enhance their artistic culture.
Project Duration: The project kicked off in January 2023 in Beijing. It is expected to wrap up in October 2023 and release to market in June 2024.
Operation Flow: Different types and sizes of foundation blocks and connectors are required depending on the strokes and positions. The arrangement of joints disposed along different directions on five sides of a foundation block allows players to build bricks according to the desired shapes.
Team Members: Huang Zhong, LI Jiuzhou, Wang Mingling, Gao Qiang