Hugoo Àpò Èjìká pẹ̀lú Ìjókòó Ìbàdí by Yasuhiro Yamamoto

Hugoo Àpò Èjìká pẹ̀lú Ìjókòó Ìbàdí by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun-èlò Ọmọ Kékeré, Ọmọdé àti Ìkókó Competition Category.

IdẹOhun-èlò Ọmọ Kékeré· 2024

Hugoo Àpò Èjìká pẹ̀lú Ìjókòó Ìbàdí

by Yasuhiro Yamamoto

Client: GRIT Inc

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun-èlò Ọmọ Kékeré Category

27,680

Verified Award Winner

Verify Award Status for #155805

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo Àpò Èjìká pẹ̀lú Ìjókòó Ìbàdí

Hugoo jẹ́ àpò èjìká tí ó ní ìjókòó ìbàdí tí a kọ́ sínú rẹ̀ fún ìrìnàjò pẹ̀lú àwọn ọmọdé. Àpò náà ń ṣetọ́jú ìrísí àpò èjìká lásán nígbà tí ó ń ṣe àtìlẹ́yìn fún ọmọ lórí ìjókòó tí a fi ìlẹ̀mọ̀ ṣe. Àpò mẹ́rin ni a ṣe ètò rẹ̀ ní ìbámu pẹ̀lú iṣẹ́ kọ̀ọ̀kan, nítorí náà àpò kan ṣoṣo lè gbé àwọn nǹkan tí a nílò fún ìrìnàjò ojoojúmọ́ kan. Aṣọ inú rẹ̀ jẹ́ àwọ̀ ofeefee láti mú kí àwọn nǹkan inú rẹ̀ rọrùn láti rí, àti pé àpò kan ń jẹ́ kí a fa aṣọ ìnúlá jáde tààrà. Aṣọ tí a fi ṣe é jẹ́ CORDURA, tí a yàn nítorí agbára àti ìdúróṣinṣin rẹ̀. Nígbà tí a kò bá nílò ìjókòó ìbàdí náà mọ́, Hugoo tún lè ṣiṣẹ́ gẹ́gẹ́ bí àpò èjìká.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Hugoo Àpò Èjìká pẹ̀lú Ìjókòó Ìbàdí jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Hugoo Àpò Èjìká pẹ̀lú Ìjókòó Ìbàdí yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Hugoo Àpò Èjìká pẹ̀lú Ìjókòó Ìbàdí ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama