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Centrestage 2023 Ìṣẹ̀lẹ̀ Òwò Aṣọ Ọ̀nà láti ọwọ́ Rachel Tsang

Centrestage 2023 Ìṣẹ̀lẹ̀ Òwò Aṣọ Ọ̀nà láti ọwọ́ Rachel Tsang jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2024 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Àjọ àti Ìṣẹ̀lẹ̀.


FàdákàÀjọ· 2024

Centrestage 2023 Ìṣẹ̀lẹ̀ Òwò Aṣọ Ọ̀nà

látọ̀wọ́ Rachel Tsang

Oníbàárà: Hong Kong Trade Development Council

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Àjọ

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #157444

Àwọ̀

Àpẹrẹ Náà

Nípa Centrestage 2023 Ìṣẹ̀lẹ̀ Òwò Aṣọ Ọ̀nà

Centrestage jẹ́ ìṣẹ̀lẹ̀ òwò aṣọ ọ̀nà tí a ń ṣe ní Ilé Ìpàdé àti Àfihàn ti Hong Kong (Hong Kong Convention and Exhibition Centre). Ìṣẹ̀lẹ̀ ọjọ́ mẹ́rin yìí bo ẹgbẹ̀rún mọ́kànlá (11,000) mítà onígun mẹ́rin, a sì pín in sí agbègbè mẹ́rin lórí ìpìlẹ̀ àlàáfíà ti ara, ti àwùjọ, ti àyíká àti ti ẹ̀mí. Gbọ̀ngàn àfihàn tí ó tó ẹgbẹ̀rún méje ó lé igba (7,200) mítà onígun mẹ́rin ni ó gbé àwọn ibùjókòó olùfihàn, ìtòlọ́wọ̀ọ̀wọ́ kékeré àti ibi ìgbékalẹ̀ aṣọ ọ̀nà. Pèpéle àkọ́kọ́ oníyípo kan ni ògiri fídíò onígun ọgọ́sàn-án (180 degree), tí ó fẹ̀ tó mítà mẹ́tàdínláàádọ́ta (47), yí ká, ó sì ní àyè ìjókòó fún àlejò tí ó ju ẹgbẹ̀ta (600) lọ. Aṣọ ìkélé okùn LED alájà méjì àti àwọn àfihàn òdòdó tí ń mira ń fi ìmira kún ibi ìṣẹ̀lẹ̀ náà.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Centrestage 2023 Ìṣẹ̀lẹ̀ Òwò Aṣọ Ọ̀nà jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Centrestage 2023 Ìṣẹ̀lẹ̀ Òwò Aṣọ Ọ̀nà yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Centrestage 2023 Ìṣẹ̀lẹ̀ Òwò Aṣọ Ọ̀nà jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe
Hong Kong Trade Development Council presents the 8th edition of Centrestage, Asias premier fashion event this year. The combination of exquisite venue designs, carefully curated decor, and innovative technology draws 7,700 worldwide buyers, who visit and make purchases. This is a sophisticated platform for fashion designers, allowing them to share their unique vision, promote design trends, and launch fashion brands.
Ìwọ̀n àti Àpò
The Centrestage at Hong Kong Convention and Exhibition Center redefines creativity and immersive fashion experiences. Spanning over 11,000 sqm, the fairground is divided into four distinct zones: Environment Wellness, Spiritual Wellness, Social Wellness, and Physical Wellness, to promote fashion from all regions. The groundbreaking design of a 2 story LED string curtain display allows an interactive and dynamic experience for visitors. The round stage layout features a 180 degree, 47m wide video wall, together with an uplifted audio and lighting system, offering an unparalleled immersive show experience for over 600 guests.
Àwọn Àkọlé
CENTRESTAGE, Hong Kong Fashion Event, HKTDC, Exhibition Design, Asia’s Fashion Spotlight, FASHIONALLY, CreateHK, Elite, YDC
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀
Centrestage offered an immersive fashion show experience with mega sized LED video wall showing AI generated videos to enhance the visual experience. It also served as a stunning backdrop to support multiple fashion shows during the event. In addition, the dynamic and visually striking display, including an oversized LED string curtain wall, kinetic floral decorations, and interactive fashion walls, captivated audiences, generated social media buzz, and delivered memorable events.
Ìpèníjà Àpèsè
Planning and integrating the AI elements into a physical fair present a set of unique challenges. Our team need more time and new skillset to manage technical integration, quality assurance, real-time adaptability, and maintaining artistic integrity. We also need to ensure in sync with the exhibition theme Radiant Wellness, objective and functional needs for all exhibitors and fashion show designers. Addressing these challenges requires a multidisciplinary approach, involving collaboration between AI experts, video production specialists, artists, technical teams as well as event contractors to overcome these challenges and harness the potential of AI visuals for captivating show experiences.
Ìwádìí
The research abstract is focusing on the four dimensions of wellness, namely Physical, Social, Environmental, and Spiritual. We seek for the relevant elements for each dimension and interplay in achieving a well-balanced lifestyle and sustainability. This year we utilize the AI technology to inspire and contribute to the design, curation, and presentation of this event. Based on the concept of Radiant Wellness, we integrate the AI generated models together with designers collection and bring newness to our audience. The use of AI also transforms traditional fashion shows with a more vibrance LED and visuals effect to enhance creativity and spectacle.
Ìmísí
It is time to rebound after the covid pandemic. We would like to build a culture of well-being and re-develop our body, mind, and spirit. The design of Radiant Wellness is a concept with four dimensions of wellness, including Physical, Social, Environmental, and Spiritual. The overhead kinetic floral display, together with the three distinct color lily pad photo booths promotes a refreshing, healthy, and sustainable experience. Additionally, the 2 story LED string curtain integrated with the AI-generated models wall becomes a vibrant platform to showcase the designers collections.
Àkókò Iṣẹ́ Àkànṣe
Centrestage, a 4 day fashion event held from 6th to 9th September 2023, was organized by the Hong Kong Trade Development Council (HKTDC) at the Hong Kong Convention and Exhibition Centre (HKCEC). The creative team spent a total of 5 months, from the initial briefing to the onsite completion, ensuring an exceptional execution of the event.
Ìlànà Ìṣiṣẹ́
Centrestage is divided into two main parts: The Exhibition Hall and the Main Stage for Fashion Show Performance. The 7,200 sqm Exhibition Hall includes strategically designed booths, a mini parade, and a fashion presentation area to accommodate multiple exhibitors and provide a comfortable browsing experience for attendees. Meanwhile, the unusual circular main stage layout with a mega LED screen enhances visibility and allows dynamic movement for the models. It offers an intimate experience for audiences and enhanced interaction.
Àwọn Ọmọ Ẹgbẹ́
HKTDC Creative Department
Ìfọwọ́sí Àwòrán
Hong Kong Trade Development Council

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