Catvas Pákó Ìfàgbàgbọ́ Ológbò by Livelyhood Ltd.

Catvas Pákó Ìfàgbàgbọ́ Ológbò by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ìtọ́jú Ẹranko, Ohun-ìṣeré àti Ohun-èlò Ẹranko Competition Category.

IrinÌtọ́jú Ẹranko· 2024

Catvas Pákó Ìfàgbàgbọ́ Ológbò

by Livelyhood Ltd.

Client: Livelyhood

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ìtọ́jú Ẹranko Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Pákó Ìfàgbàgbọ́ Ológbò

Catvas jẹ́ ọja ẹranko ọ̀sìn tuntun tí ó ń yí ìfàgbàgbọ́ padà láti ìwà ìbàjẹ́ sí ìlànà ìṣẹ̀dá. Ó fún àwọn ènìyàn àti àwọn ológbò ní àǹfààní láti jọ ṣẹ̀dá àyè gbígbé wọn papọ̀. Aṣọ oníṣẹ̀ẹ́lẹ̀ méjì tí a ṣe apẹrẹ rẹ̀ yóò máa ṣàfihàn ipa tó dàbí àwòrán àkànṣe díẹ̀díẹ̀ nígbà ìfàgbàgbọ́ ológbò. Pánẹ́ẹ̀lì aṣọ ìfàgbàgbọ́ tí a rọ́pò kò sì jẹ́ ìdọ̀tí tí a máa ń dàánù mọ́ ṣùgbọ́n ó ń ṣiṣẹ́ bí ìrántí láti ṣàkọsílẹ̀ àti tọ́jú àwọn àmì ìgbésí ayé ológbò náà ní ọ̀nà iṣẹ́-ọnà.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Catvas Pákó Ìfàgbàgbọ́ Ológbò jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Catvas Pákó Ìfàgbàgbọ́ Ológbò yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Catvas Pákó Ìfàgbàgbọ́ Ológbò nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li