Fàdákà Ìpolówó · 2025
Fiery Spark Feifei Ìṣàpẹẹrẹ Àmì-Òkòwò
by Fei Tian, Ning Huang and Wenqing Zhu
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2025 in Ìpolówó
- CLIENT: iflytek Co.,Ltd.
- Estimated Number of Design Views: 73,627
- Verification code D4CB3F1FC5 · Verify this award
Colors
About Fiery Spark Feifei Ìṣàpẹẹrẹ Àmì-Òkòwò
Fiery Spark Feifei jẹ́ ìṣàpẹẹrẹ àmì-òkòwò tí a ṣẹ̀dá fún iFLYTEK, ilé-iṣẹ́ kan tó ń ṣiṣẹ́ ní ẹ̀ka ọgbọ́n atọwọ́dá. Ìṣàpẹẹrẹ náà ní ìrísí tó rọrùn pẹ̀lú àwọn ìlà tó dán mọ́rán àti ìwò ọ̀rẹ́. Funfun ni àwọ̀ tó gàba jùlọ, tó ń fi àwọn ànfààní gbígbòòrò hàn ní ẹ̀ka ọgbọ́n atọwọ́dá, nígbà tí a mú àwọn àwọ̀ àfikún láti inú àmì-àpẹẹrẹ òkòwò náà. Fiery Spark Feifei ń ṣiṣẹ́ gẹ́gẹ́ bí olùrànlọ́wọ́ orí ayélujára lórí ojú-òpó wẹ́ẹ̀bù ilé-iṣẹ́ náà àti àwọn ohun èlò rẹ̀, tó ń pèsè iṣẹ́ ìbéèrè àti ìdáhùn. Ìṣàpẹẹrẹ náà tún máa ń fara hàn nínú àwọn ọjà àṣà, àwọn ìpolongo àti àwọn àfihàn.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Fiery Spark Feifei Ìṣàpẹẹrẹ Àmì-Òkòwò jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Fiery Spark Feifei Ìṣàpẹẹrẹ Àmì-Òkòwò yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Fiery Spark Feifei Ìṣàpẹẹrẹ Àmì-Òkòwò jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
- Dimensions & Packaging
- Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
- Tags
- IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
- Production Technology
- Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
- Design Challenge
- The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
- Research
- Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
- Inspiration
- Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
- Project Duration
- The project started in February 2024 in Hefei.
- Operation Flow
- Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
- Image Credits
- iflytek Co.,Ltd.
