Avatar Ẹ̀rọ Ìtọ́jú Òtútù Fífihàn by Qingdao Hiron Commercial Cold Chain Co.,Ltd. is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Ẹ̀rọ Iṣòwò Competition Category.

IrinẸ̀rọ Iṣòwò· 2025

Avatar Ẹ̀rọ Ìtọ́jú Òtútù Fífihàn

by Qingdao Hiron Commercial Cold Chain Co.,Ltd.

Client: Qingdao Hiron Commercial Cold Chain Co.,Ltd.

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Ẹ̀rọ Iṣòwò Category

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The Design

About Avatar Ẹ̀rọ Ìtọ́jú Òtútù Fífihàn

Avatar jẹ́ ẹ̀rọ ìtọ́jú òtútù fífihàn tí a ṣe àpẹrẹ rẹ̀ fún lílò iṣòwò. Ẹ̀rọ náà ní ìgbékalẹ̀ àpótí gbígbòòrò àti àwọn agbọ̀n agbára ńlá, tí ó ń pèsè 351 lítà ti ìpamọ́ inú. Àwọn ìlẹ̀kùn gíláàsì méjì tí ń ṣí àti àwọn fèrèsé ìwòye ẹgbẹ́ méjì mú àyè fífihàn náà tóbi sí i, kí ọjà lè hàn láti onírúurú igun. Pátákó fífihàn tí a lè yọ kúrò tí ó wà nínú orí ẹ̀rọ náà ń gbé àwọn ìpolongo àti àwọn àmì owó ọjà mú. Ìpínyà ìwọ̀n-ooru àti àwọn agbọ̀n kékeré tí ń rọ̀ mọ́ pẹ̀lẹ́ ń jẹ́ kí onírúurú ọjà lè wà papọ̀. Ètò ìṣàkóso ọlọ́gbọ́n kan ń bójútó ìwọ̀ ọjà àti àwọn dátà inú ní àkókò gidi.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Avatar Ẹ̀rọ Ìtọ́jú Òtútù Fífihàn jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Avatar Ẹ̀rọ Ìtọ́jú Òtútù Fífihàn yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Avatar Ẹ̀rọ Ìtọ́jú Òtútù Fífihàn nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This freezing display cabinet combines high capacity, easy product visibility, and customization to offer effective and convenient refrigerating and freezing solutions. Users can effortlessly access product information with its high inclination angle glass doors, side viewing windows, and customizable display board areas. The cabinet also integrates temperature zoning management, an intelligent management system, and other functions to satisfy the storage requirements of various commodities.
Dimensions & Packaging: 1444*744*1030mm
Tags: Commercial freezing display cabinet, large capacity, side windows, free customisation of display board, temperature zoning design
Production Technology: The product is constructed with a precoated steel plate liner and an aluminium alloy reinforced cabinet opening to enhance durability and effectively extend the product lifespan of the cabinet. Additionally, the utilization of low ohmic value tempered coated reflective glass assists in effectively retaining cold air within the cabinet with low energy loss, which is in alignment with contemporary environmental conservation principles.
Design Challenge: The primary challenge was meeting the need of the users for storage diversity. The wide box structure and large capacity basket design of the freezing display cabinet provide an internal storage space of 351 L. Additionally, small hanging baskets allow the placement of light frozen foodstuffs in the higher temperature area above the cabinet, effectively utilizing the internal space for efficient classification and storage of diverse commodities.
Research: The growth of the domestic cold drinks and cold food industry has led to an increasing demand for freezers with larger capacities and display areas. In response to this, a freezing display cabinet has been developed featuring a spacious box structure and a large capacity basket design, providing 351L of storage space that can afford a significant quantity of goods.The double opening glass door design and side observation window increase the display area, facilitating easier product selection.
Inspiration: The cabinet features a double opening door design and two observation windows on the side, expanding the display area and facilitating quicker and more convenient product location for customers. A detachable and replaceable display board on the interior top facilitates the display of advertisements, price tags, and other information, enabling customers to swiftly access product details and optimize the shopping experience.
Project Duration: The project began in June 2024 and concluded in December 2024 in Qingdao, Shandong Province, China.
Operation Flow: The freezing display cabinet has built in intelligent sensors to automatically adapt the operational parameters in response to environmental variations. It enables the merchant to monitor the interior data of the cabinet anytime, allowing for timely adjustments.
The system provides real time inventory monitoring, ensuring a consistent and timely merchandise supply.
The bionic shark fin handles enhance the visual appeal and prioritize easy use and durability, optimizing the overall user experience.
Team Members: Hongkui Ma, Shanmin Yin, Yongjun Zhang, Ruixiang Zhang, Hongyi Yang