Moducruze Èrò Kẹkẹ́ Ẹlẹ́tíríìkì by Yisong Jiang

Moducruze Èrò Kẹkẹ́ Ẹlẹ́tíríìkì by Yisong Jiang is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ọjọ́ Iwájú Competition Category.

IdẹỌjọ́ Iwájú· 2025

Moducruze Èrò Kẹkẹ́ Ẹlẹ́tíríìkì

by Yisong Jiang

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ọjọ́ Iwájú Category

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Colors

The Design

About Moducruze Èrò Kẹkẹ́ Ẹlẹ́tíríìkì

Moducruze jẹ́ èrò kẹ́kẹ́ ẹlẹ́tíríìkì tí a ṣe àpẹrẹ rẹ̀ fún ìrìnàjò ojoojúmọ́ nínú ìlú àti fún ìwakọ̀ eré ìnárídà. Ẹ̀rọ agbára ẹlẹ́tíríìkì kékeré náà jẹ́ kí férémù náà kéré tí ó sì rọrùn láti tọ́jú. Àwọn pátákò olóríṣiríṣi (modular panels) ni a lè yọ kúrò tí a sì tún fi sí ipò, nítorí náà àwọn àwọ̀ lè yípadà, a sì lè fi àwọn ohun èlò àfikún kún un. Àwọn ohun èlò àkópọ̀ (composite) tí kò wúwo pèsè agbára tí ó lágbára nígbà tí ó ń jẹ́ kí ìwúwo náà kéré. Àwọn ìdarí ẹ̀rọ amúyara àti ìdẹ́kun ni a gbé sí orí ìdè-ọwọ́ (handlebars), ohun èlò (application) tí ó jẹ́ ìsopọ̀ pẹ̀lú kẹ́kẹ́ náà sì gba ẹ̀rọ náà láàyè láti ṣàyẹ̀wò iṣẹ́ṣe àti láti ṣe àtúnṣe ètò rẹ̀. Èrò yìí so ọ̀nà ìrìnàjò tí ó wúlò pọ̀ mọ́ ìfihàn ìwà ẹnìkọ̀ọ̀kan.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Moducruze Èrò Kẹkẹ́ Ẹlẹ́tíríìkì jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Moducruze Èrò Kẹkẹ́ Ẹlẹ́tíríìkì yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Moducruze Èrò Kẹkẹ́ Ẹlẹ́tíríìkì ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The ModuCruze redefines the e-bike with a focus on functionality, customization, and sleek design. Its electric powertrain allows for a compact, storage-friendly package, ideal for commuters and adventurers alike. The modular, removable panels enable easy personalization, inviting users to change colors, add accessories, and adapt the bike to their style. This "wrapability" feature fosters creativity and ownership, offering a versatile, stylish solution that balances practicality with aesthetic
Dimensions & Packaging: Length: 1969.77 mm
Height: 1140.46 mm
Width: 890 mm
Tags: bike, scooter, industrial design, product design
Production Technology: The ModuCruze needs an efficient electric powertrain with a compact battery for optimal range and space-saving. Modular panel technology supports the customizable "wrapability" feature, allowing easy removal and personalization. Lightweight composite materials provide durability, while connectivity features, like app integration, offer performance tracking and setting customization, enhancing the user experience. This blend of tech ensures functionality, style, and adaptability for riders.
Design Challenge: The creative challenge was balancing functionality, aesthetics, and user customization in a compact e-bike. One obstacle was designing a modular, removable panel system that was both durable and easy to use, which required extensive prototyping. Internally, we had to align with historical trends of minimalism while integrating modern tech. Externally, we navigated production limitations, regulatory requirements (such as safety standards), and material constraints. Additionally, keeping the technology affordable while offering premium features was a key challenge.
Research: The design research for the Modu focused on understanding user needs, market trends, and technological advancements. We explored how people use e-bikes, what features they value most (like storage, customization, and ease of use), and how design can enhance those experiences. We also studied the latest materials and tech, ensuring the bike is lightweight, durable, and easy to maintain. The goal was to create a versatile, practical, and personalized bike that meets both functional and aesthetic desires.
Inspiration: The ModuCruze project was inspired by the need to expand the utility of e-bikes in urban and recreational settings. Traditional bikes often lack storage and customization, so I aimed to create a model that provides both. Observing the trend toward personalization, I wanted a design that each user could tailor to their lifestyle, blending functionality with a customizable, stylish look. This concept reimagines the e-bike as both a practical vehicle and an expression of individuality.
Project Duration: 1 month, Los Angeles, California
Operation Flow: The Modu is operated using a simple interface, with throttle and brake controls on the handlebars, while the electric powertrain provides smooth acceleration. Its modular design allows easy transformation by removing or reattaching panels for customization. Key interaction points include adjusting the bike’s settings via an app and changing the bike’s appearance. The bike performs better by offering superior storage, customization, and adaptability, making it more versatile, user-friendly, and efficient than traditional e-bikes.
Team Members: Yisong jiang