Kaorium Ẹ̀rọ Ìrírí Òórùn Dídùn láti ọwọ́ Toshiharu Kurisu - Scentmatic

Kaorium Ẹ̀rọ Ìrírí Òórùn Dídùn láti ọwọ́ Toshiharu Kurisu - Scentmatic jẹ́ aṣẹ́gun olókìkí púpọ̀ ti 2025 Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ìdíje Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò.

FàdákàOjú-ìbáṣepọ̀· 2025

Kaorium Ẹ̀rọ Ìrírí Òórùn Dídùn

látọ̀wọ́ Toshiharu Kurisu - Scentmatic

Oníbàárà: Scentmatic Inc.

Aṣẹ́gun Àmì-ẹ̀yẹ Fàdákà A' Design Award nínú Ẹ̀ka Ojú-ìbáṣepọ̀

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Aṣẹ́gun Àmì Ẹ̀yẹ Tí a Jẹ́rìísí

Jẹ́rìísí Ipò Àmì Ẹ̀yẹ fún #166218

Ṣàbẹ̀wò Ojú Òpó Wo ní A' Design Award Ìwé Ìròyìn Àmì Ẹ̀yẹ

Àwọ̀

Àpẹrẹ Náà

Nípa Kaorium Ẹ̀rọ Ìrírí Òórùn Dídùn

Ètò àmì ìtọ́sọ́nà aláàbáṣepọ̀ yìí ń fúnni ní ọ̀nà tuntun láti ní ìrírí àti gbádùn àwọn òórùn dídùn nípasẹ̀ ìdàpọ̀pọ̀ òórùn àti èdè. Nípa lílo ìmọ̀-ẹ̀rọ Kaorium tí ó ní agbára AI, èyí tí ń ṣe àfihàn àwọn àbùdá àwọn òórùn dídùn, àwọn olùlo lè ṣàwárí jìn sínú àwọn ìmọ̀yè tí ara wọn nípa àwọn òórùn kí wọ́n sì ṣàwárí àwọn ọ̀rọ̀ àpèjúwe tí ó bá àwọn ìmọ̀lára wọn mu. Èyí ń gbà wọ́n láàyè láti ṣàwárí àwọn òórùn dídùn tí ó bá àwọn ìfara-dà ẹni kọ̀ọ̀kan wọn mu ní pípé.

Ìdánimọ̀ Náà

Nípa Àmì-ẹ̀yẹ Fàdákà A' Design Award

Kaorium Ẹ̀rọ Ìrírí Òórùn Dídùn jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Kaorium Ẹ̀rọ Ìrírí Òórùn Dídùn yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Kaorium Ẹ̀rọ Ìrírí Òórùn Dídùn jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.

Lẹ́yìn Àpẹrẹ Náà

Àkójọ Ìròyìn

Àwọn ẹ̀tọ́, àwọn ọmọ ẹgbẹ́ àti àlàyé ìmọ̀ ẹ̀rọ tí olùṣàpẹrẹ pèsè.

Àwọn Ohun Àkànṣe: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Ìwọ̀n àti Àpò: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Àwọn Àkọlé: Kaorium, AI, fragrance, signage, device
Ìmọ̀-ẹ̀rọ Ìṣelọ́pọ̀: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Ìpèníjà Àpèsè: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Ìwádìí: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Ìmísí: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Àkókò Iṣẹ́ Àkànṣe: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Ìlànà Ìṣiṣẹ́: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Àwọn Ìwé-ẹ̀rí Ohun-Ìmọ̀: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Àwọn Ọmọ Ẹgbẹ́: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Ìfọwọ́sí Àwòrán: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.