Player Iṣẹ Akọkọ: Ojú Iṣẹ Pẹpẹ Fídíò by Suryun Hyeon

Player Iṣẹ Akọkọ: Ojú Iṣẹ Pẹpẹ Fídíò by Suryun Hyeon is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ojú-ìbáṣepọ̀, Ìbáṣepọ̀ àti Ìrírí Olùlò Competition Category.

IdẹOjú-ìbáṣepọ̀· 2025

Player Iṣẹ Akọkọ: Ojú Iṣẹ Pẹpẹ Fídíò

by Suryun Hyeon

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ojú-ìbáṣepọ̀ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Player Iṣẹ Akọkọ: Ojú Iṣẹ Pẹpẹ Fídíò

Ọ̀rọ̀ Ìwé: Player jẹ́ ojú iṣẹ pẹpẹ fídíò fún ìkópa àwọn olùwòran nínú òtítọ́ gbígbòòrò. Àwọn fídíò tí a gbé sórí Player ní ìtọpasẹ̀ ìgbrò àti ìró, àti pé àwọn ìgbrò tí a gbasilẹ ni a yí padà sí dátà ìgbrò onígun-mẹ́ta (3D). Àwọn olùmúlò lè tẹ̀lé àwọn iṣe inú fídíò kan ní pẹ́kípẹ́kí, kí wọ́n sì gbasilẹ, ṣàtúnṣe, àti pín ẹ̀dà tiwọn fúnra wọn. Ohun èlò AI amúgbọ̀ngbọ̀ngbọ̀n gba àwọn olùmúlò láàyè láti dá àwọn afarawé (avatars) àti ẹ̀yìn-ìwòye, tí ó mú kí ìkópa ṣeéṣe láìsí fífi ojú tàbí ara hàn. A ṣe àpẹrẹ ojú iṣẹ yìí fún àwọn ohun èlò òtítọ́ gbígbòòrò tí a wọ̀ sórí orí, tí ó sì bá àwọn iṣẹ́ bíi ijó àti iṣẹ́ ìkọ́lé mu.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Player Iṣẹ Akọkọ: Ojú Iṣẹ Pẹpẹ Fídíò jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Player Iṣẹ Akọkọ: Ojú Iṣẹ Pẹpẹ Fídíò yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Player Iṣẹ Akọkọ: Ojú Iṣẹ Pẹpẹ Fídíò ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Player redefines video content by enabling audience participation in XR. While traditional platforms limit interaction to "likes" or "comments," Player turns viewers into active participants. It allows users to explore 3D motion data, follow along, and share their actions. With generative AI, users can create avatars and backgrounds, making participation accessible to all. This transforms video enjoyment into an immersive, multidimensional experience.
Dimensions & Packaging: This project focuses on an AR user experience within XR and is designed to be compatible with HUD-type devices. It is expected to function seamlessly on devices like Meta's Quest or Apple's Vision Pro. However, AR glasses in the form of smart glasses may currently face challenges in achieving full technical implementation.
Tags: XR, AR, Video Platform, UI, Interaction, Participant, Play
Production Technology: Videos uploaded to Player include motion and sound tracking. Whether recorded with XR devices or standard cameras, movements within the video are converted into 3D motion data to facilitate easy participation. Additionally, a generative AI-powered UI allows users to create avatars and environments, enabling them to join videos in their desired appearance. This combination of technologies ensures an accessible and personalized experience for all participants.
Design Challenge: The main challenge during the project was developing a method to extract 3D motion data and effectively visualize it. Seeking advice from experts, I learned that motion tracking was feasible and adopted active use of 3D tools, which ultimately allowed for effective representation.
Research: Type of Research: Exploring user video participation possibilities through 3D motion tracking and generative AI in XR environments.
Research Objective: To explore dynamic possibilities where users transform into active participants through modern technological integration.
Methodology: Project functions derived from in-depth user interviews and insight clustering.
Data Collection and Research Tools: Insights gathered through one-on-one in-depth interviews and collective opinions collected via online surveys.
Participants or Experiments: Conducted primarily with Gen-Z users in their teens and twenties.
Results: Most participants acknowledged the increasing trend of video participation but agreed on the limitations of current video platform features. They expressed that generative AI, enabling changes in appearance or environment, would make video participation more engaging and enjoyable. There was also significant demand for customizable avatar and filter features.
Insights and Impacts: Current video platforms, despite their dynamic content and user expectations, offer only limited functionality, rendering video consumption a static activity. Integrating XR features and generative AI could encourage more active participation from viewers.
Business Impacts: Both participants and creators are likely to spend more time on the platform, increasing app engagement and session duration, which would naturally lead to higher ad revenue and other supplementary income. This would improve video quality and user reactions, creating a positive feedback loop.
Real-Life Phenomena: Viewers will no longer consume videos passively through static comments. Instead, they will enjoy watching participation videos that capture how others laugh, cry, or act, making video consumption a more dynamic and engaging experience.
Inspiration: As someone who enjoys video content and wants to join challenges, I often felt burdened by the need to edit videos and hesitant to show my face or body. Following complex actions in videos also proved challenging. To address these struggles and explore new possibilities for enjoyment, I aimed to use generative AI in XR to create a solution. I look forward to a day when everyone, regardless of age or background, can enjoy videos in their own way, with the appearance and actions they choose.
Project Duration: This project commenced in January 2024 in South Korea and was completed in April 2024 in South Korea.
Operation Flow: Users who find a video they want to participate in first set up their desired environment. After customizing their avatar and selecting a background, they can start recording. Utilizing 3D data provided by the video, users can accurately follow actions, including details that are usually hard to notice. This can be applied to dancing, building LEGO, reaction videos, and more. Once recording is complete, users can easily edit their participation and share their experience with others.