Wúrà Inú Ilé · 2025
Miniso Land Tita
by Xiang Li
- Àmì-ẹ̀yẹ Wúrà A' Design Award 2025 in Inú Ilé
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Tita
Nínú àyè ilé mẹ́ta ti Miniso Land, agbègbè pàtàkì mẹ́fà àti oríṣiríṣi ọjà tí wọ́n fi àmì-ìṣòwò papọ̀ tó ju àádọ́rin lọ látara àwọn ayé IP oríṣiríṣi wà níbẹ̀. Aṣàpèjúwe náà ṣàṣeyọrí àdàpọ̀ oríṣiríṣi ẹ̀ka àti lílo àyè lọ́nà tó dára nípa ṣíṣètò àwọn agbègbè ipò oríṣiríṣi, èyí tí ó yàgò fún àárẹ̀ tí àwọn ìrírí títa àtúnbọ̀ ìbílẹ̀ lè mú wá. Láti agbègbè àpótí afọ́jú tí ó dàbí wíwà nínú àwọn fọ́nrán píǹkì, agbègbè tí ó ní ipa ríran montage, agbègbè ẹranko ọ̀sìn àti agbègbè òórùn dídùn pẹ̀lú oríṣiríṣi ìmọ̀lára àdánidá, títí dé agbègbè ohun-ìṣeré irọ̀rọ̀ tí ó dàbí wíwọ inú ayé ìtàn àròsọ.
About the Àmì-ẹ̀yẹ Wúrà A' Design Award
Miniso Land Tita jẹ́ olùborí Àmì-ẹ̀yẹ Wúrà A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe ìpele àkọ́kọ́, tó jẹ́ ìyanu tó sì yàtọ̀. Àwọn olùborí Wúrà jẹ́ àwọn ẹ̀dá tó ní ìmúṣẹ̀dá tuntun gidigidi, tó ní ojú-ìwòye tó jìnnà tó sì ń tàn yòò tí wọ́n ń ṣàfihàn ọgbọ́n, òye àti ìjáfáfá àwọn olùṣàwòṣe wọn. A retí pé Miniso Land Tita yóò jẹ́ ohun ìmúṣẹ̀dá tí a yìn gidigidi, tó ń gbé ìtẹ̀sí kalẹ̀ tó sì jẹ́ ìrántí tó ń mú iye tí a kò rí rí wá. Àwòṣe tó borí Àmì-ẹ̀yẹ Wúrà A' Design Award yìí jẹ́ iṣẹ́ àkànṣe tó yani lẹ́nu tí a bọ̀wọ̀ fún tó ṣe anfàní gidigidi tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Miniso Land Tita ń dá ìmọ̀lára ìfẹ́ tó lágbára sílẹ̀, ń jí ìtara, ń gbé ìṣẹ̀dá lárugẹ tó sì ń fà wá mọ́ra.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
