Inside Out Ohun-elo Ile fun Awọn Ọmọde by Nao Fujimura

Inside Out Ohun-elo Ile fun Awọn Ọmọde by Nao Fujimura is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun-èlò Ọmọ Kékeré, Ọmọdé àti Ìkókó Competition Category.

IdẹOhun-èlò Ọmọ Kékeré· 2025

Inside Out Ohun-elo Ile fun Awọn Ọmọde

by Nao Fujimura

Client: Nao Fujimura

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun-èlò Ọmọ Kékeré Category

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The Design

About Inside Out Ohun-elo Ile fun Awọn Ọmọde

Inside Out jẹ́ ẹ̀ka ohun-èlò ilé fún àwọn ọmọdé tí a tún lè lò gẹ́gẹ́ bí ohun-ìṣeré. Ẹ̀ka náà so àpótí funfun àti àga onẹ̀sẹ̀-mẹ́ta aláwọ̀ ewé fẹ́rẹ́fẹ́ pọ̀. Àpótí náà lè ṣiṣẹ́ gẹ́gẹ́ bí tábìlì kékeré fún ọmọdé tàbí gẹ́gẹ́ bí ijoko, kí òbí àti ọmọ lè jọ jókòó pọ̀. A lè fi àga náà bọ̀ sínú àpótí náà láti gbogbo ẹ̀gbẹ́ mẹ́rẹ̀ẹ̀rin, gẹ́gẹ́ bí àlọ́. Kò sí lílò kan tí a dá sílẹ̀ pátápátá, èyí tí ó ń pè fún àdánwò òmìnira àti ìrònú. A lo igi ash funfun, tí a bò pẹ̀lú kun ọkọ̀ ayọ́kẹ́lẹ́, tí a sì fọ̀ dídán, gbogbo igun sì jẹ́ yíyí kiri fún ìlò tí ó dáàbò bò.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

Inside Out Ohun-elo Ile fun Awọn Ọmọde jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Inside Out Ohun-elo Ile fun Awọn Ọmọde yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Inside Out Ohun-elo Ile fun Awọn Ọmọde ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It can be used as a small stool and mini table set for children, or as a set of two stools for parents and children to use together.
The light green three-legged stool can be inserted from all four sides of the box and played with like a puzzle. There is no one right way to use it. The user can experiment with various ways of using the product in his or her own fun way, which brings out the pure imagination and intuition of the user.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 420mm
Tags: Toy, Colorful, Fun, Playfulness, Curiosity, Wonder, Adorable, Table, Stool, Kids
Production Technology: White ash wood was used as the material. In order to express the texture of a child's toy, it was solidly colored with car paint and given a fun and vibrant color scheme throughout.In order to eliminate the wood grain, the surface was polished many times with fine sandpaper to give it a fine and smooth texture.All corners are slightly rounded to make it safe for young children to handle.
Design Challenge: The biggest challenge in creating this product was to consider the dimensions so that one product could be used in various ways, such as as a table for children or a chair for adults. We considered the appropriate dimensions of the product based on ergonomics, and were conscious of not losing the overall cute, toy-like impression.
Research: We aimed to create a product that everyone, regardless of age or gender, could enjoy thinking about together and engage with with a sense of fun and freshness. We aimed for a mysterious shape that would not immediately reveal what the product is at first glance, and we were conscious of creating time for users to think about how to use it in their own fun way, just like playing with a toyThe outside of the box is simple white and the inside is bright green, making both children and adults want to take a peek inside.
Inspiration: This product was inspired by the shape of toys that children play with.
The older I get, the more I think that small furniture for children looks like cute toys.
We came up with a product that gives form to this lovely feeling.
Is this product furniture for children? Is it a big toy for adults to play with?
We aimed to create a flexible and unique product that both adult and children can think about and enjoy together, just as they would play with a toy.
Project Duration: The project started in June 2024 and ended in September 2024.
Operation Flow: This piece is an experimental product that is not only practical, but is also fun to use, as it explores how people feel and what actions they take when they see it. The unique, pop visuals will surprise and delight those who see it.
Appropriate dimensions have been considered, anticipating a variety of possible uses, and by deliberately not restricting it to a single use, it draws out the pure imagination of the person who will use it.
This product will further expand children's imaginations and stimulate the curiosity of adults as well.
Image Credits: [Image #1: Nao Fujimura, Inside Out, 2024]
[Image #2: Nao Fujimura, Inside Out, 2024]
[Image #3: Nao Fujimura, Inside Out, 2024]
[Image #4: Nao Fujimura, Inside Out, 2024]
[Image #5: Nao Fujimura, Inside Out, 2024]