Nebu Ile Itaja Onise by Eric Fung is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2025
Nebu Ile Itaja Onise
by Eric Fung
Client: Once Design Studio
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
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The Design
About Nebu Ile Itaja Onise
Nebu jẹ́ ile itaja kan ní Hong Kong tí a ṣe apẹrẹ rẹ̀ fún tita àwọn kírísì yìnyín (snowflake crisps). Àyè náà ní ìwọ̀n mítà square mẹ́rìndínlọ́gbọ̀n (26), pẹ̀lú gíga aja tó jẹ́ mítà mẹ́ta. Àwọ funfun rírọ̀ àti aláwọ̀ búlùù fẹ́lẹ́fẹ́lẹ́ ń rán ni létí ìmọ́lẹ̀ òwúrọ̀ ìgbà òtútù. Àwọn ohun-èlò ìfihàn onígi àti ìmọ́lẹ̀ rírọ̀ ń fi ìgbóná àdánidá kún ibi náà. A ti pa acrylic tí a fọ̀ (sanded) pọ̀ mọ́ irin aláìlà (stainless steel) láti ṣẹ̀dá àwòrí tó dàbí yìnyín, tí ó tutù, bí acrylic tí ó ní ìwọ̀nba ìhalẹ̀ ṣe ń fi hàn ìrísí irin tí ó wà lẹ́yìn rẹ̀. Ètò gbígbòòrò kan jẹ́ kí eniyan lè rìn kiri lọ́fẹ̀ẹ́, nígbà tí àyè orísun chocolate kan sì jẹ́ kí àwọn oníbàárà lè wo bí a ṣe ń fi chocolate bo àwọn kírísì náà.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Nebu Ile Itaja Onise jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Nebu Ile Itaja Onise yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Nebu Ile Itaja Onise ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As ephemeral as snowflakes, capturing fleeting moments.
In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience. - Dimensions & Packaging
- 26sqm with 3m ceiling height
- Production Technology
- We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
- Design Challenge
- we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
- Research
- We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
- Inspiration
- Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
- Project Duration
- 1 month, Hong Kong
- Operation Flow
- In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
- Team Members
- Eric Fung
- Image Credits
- Laser Angel
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