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Cheetos Cheesy Verse 2024 Ìṣàfihàn Ifihàn Onítòkàntòkàn by PepsiCo Design and Innovation

Cheetos Cheesy Verse 2024 Ìṣàfihàn Ifihàn Onítòkàntòkàn by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.


IrinInú Ilé· 2025

Cheetos Cheesy Verse 2024 Ìṣàfihàn Ifihàn Onítòkàntòkàn

by PepsiCo Design and Innovation

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Inú Ilé Category

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Verified Award Winner

Verify Award Status for #169566

Colors

The Design

About Cheetos Cheesy Verse 2024 Ìṣàfihàn Ifihàn Onítòkàntòkàn

Cheetos Cheesy Verse 2024 jẹ́ ìrírí ìṣàfihàn onítòkàntòkàn tí a ṣẹ̀dá ní Ìlú Mexico City. Ẹ̀dà kẹta iṣẹ́ náà ṣí sílẹ̀ ní Oṣù Keje 2024 ó sì jẹ́ dídámọ̀ràn látọ̀dọ̀ ẹni tí í ṣe àmì àmì ilé-iṣẹ́ náà, Chester Cheetah. Ìṣàpẹẹrẹ náà ké sí àwọn àlejò láti ṣàwárí ìrírí ọ̀tọ̀ọ̀tọ̀ mẹ́wàá, ọ̀kọ̀ọ̀kan wọn ní ìsopọ̀ pẹ̀lú oríṣiríṣi ipanu Cheetos, tí ó fi mọ́ Torciditos, Bolitas, Colmillos, Flamin Hot, Poffs àti Popcorn. Àyè kọ̀ọ̀kan ní ọ̀rọ̀-orí àti ẹ̀dá-ìwà tirẹ̀. Eré-ìdárayá, àṣà aṣọ àti oúnjẹ ni àwọn kókó pàtàkì mẹ́ta tí ó jẹ́ àárín-gbùngbùn gbogbo ìṣàpẹẹrẹ náà.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Cheetos Cheesy Verse 2024 Ìṣàfihàn Ifihàn Onítòkàntòkàn jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Cheetos Cheesy Verse 2024 Ìṣàfihàn Ifihàn Onítòkàntòkàn yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Cheetos Cheesy Verse 2024 Ìṣàfihàn Ifihàn Onítòkàntòkàn nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.
Inspiration
Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

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