Pepsi Diner Milan 2024 Iṣẹ Akọkọ: Inu Ile Ounjẹ Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Àyà Inú Ilé àti Ibi Àfihàn Competition Category.
IdẹInú Ilé· 2025
Pepsi Diner Milan 2024 Iṣẹ Akọkọ: Inu Ile Ounjẹ Pop-Up
by PepsiCo Design and Innovation
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Inú Ilé Category
Verified Award Winner
Verify Award Status for #169617The Design
About Pepsi Diner Milan 2024 Iṣẹ Akọkọ: Inu Ile Ounjẹ Pop-Up
Ọrọ Iwe: Pepsi Diner Milan 2024 jẹ inu ile ounjẹ pop-up ti a ṣẹda gẹgẹ bi aaye ami-iṣowo fun igba diẹ ni Milan. Apẹrẹ yii mu imọran diner New York wá si Yuroopu, gẹgẹ bi ifilọlẹ akọkọ ti diner naa ni ita Amẹrika. Inu ile naa lo aami Pepsi tuntun ati eto idamọ oju-ara rẹ̀. Awọn itọkasi si aṣa ìṣèwàásù ti Ilu Italia, pẹlu bọọlu afẹsẹgba ati orin, ni a lo laarin aaye naa, a sì ṣe eto eto iṣẹ pẹlu awọn olokiki eniyan Ilu Italia fun awọn alejo. Ero naa ni lati sopọ mọ awọn olugbo Yuroopu nipa ṣíṣe àkópọ̀ aṣa agbegbe sinu itan ami-iṣowo naa.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Pepsi Diner Milan 2024 Iṣẹ Akọkọ: Inu Ile Ounjẹ Pop-Up jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Pepsi Diner Milan 2024 Iṣẹ Akọkọ: Inu Ile Ounjẹ Pop-Up yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Pepsi Diner Milan 2024 Iṣẹ Akọkọ: Inu Ile Ounjẹ Pop-Up ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- Inspiration
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
