Persona AI Sọfitiwia Ìṣẹ̀dá Ẹ̀dá-Ẹni by Meijie Hu

Persona AI Sọfitiwia Ìṣẹ̀dá Ẹ̀dá-Ẹni by Meijie Hu is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Sọ́fítíwéà Competition Category.

IrinSọ́fítíwéà· 2025

Persona AI Sọfitiwia Ìṣẹ̀dá Ẹ̀dá-Ẹni

by Meijie Hu

Client: Meijie Hu

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Sọ́fítíwéà Category

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The Design

About Persona AI Sọfitiwia Ìṣẹ̀dá Ẹ̀dá-Ẹni

Persona AI jẹ́ ohun èlò sọfitiwia fún ṣíṣẹ̀dá ojú ẹ̀dá onípẹ̀tàntàn mẹ́ta. Àwọn olùmúlò máa ń ṣàpèjúwe àwọn àbùdá ojú, ọjọ́-orí, ìbálòpọ̀ àti ìwà ẹnikẹ́ni nínú ọ̀rọ̀, tí ohun èlò náà á sì dá ojú tí ó farajọ ti ẹni gidi. Àwọn nẹ́tíwọ́ọ̀kì adversarial generative ni wọ́n máa ń lò láti ṣẹ̀dá àwọ̀-ara ojú, nígbà tí àwọn àwòṣe onípẹ̀tàntàn mẹ́ta tí a lè yí padà (morphable models) ń pinnu ìrísí ojú náà. Ìyàtọ̀ mẹ́ta ni wọ́n máa ń fúnni fún ìmọ̀ràn kọ̀ọ̀kan, a sì lè tún àwọn àbùdá kọ̀ọ̀kan ṣe pẹ̀lú àwọn ìmọ̀ràn ọ̀rọ̀ mìíràn láìsí yíyí ìyókù padà. Àwọn ojú tí a parí lè jẹ́ pínpín nípasẹ̀ ìjápọ̀ ayélujára tàbí kí a mú jáde ní ìwọ̀n àyẹ̀wò tí a lè ṣàtúnṣe.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Persona AI Sọfitiwia Ìṣẹ̀dá Ẹ̀dá-Ẹni jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Persona AI Sọfitiwia Ìṣẹ̀dá Ẹ̀dá-Ẹni yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Persona AI Sọfitiwia Ìṣẹ̀dá Ẹ̀dá-Ẹni nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Traditionally, crafting a photorealistic 3D character face requires hours of work using complex design platforms. Leveraging advanced AI models like GANs for high-quality facial texture maps and 3DMM for precise facial geometry, Persona.ai eliminates this complexity by allowing users to generate and edit photorealistic 3D character faces by simply describing the character’s facial features through text, making it accessible and effortless for 3D hobbyists and creators of all skill levels.
Tags: AI, UI/UX, creation tool, 3D design tool, user interface, human-centered design, 3D
Production Technology: Persona.ai leverages Generative Adversarial Networks (GANs) for high-quality facial texture synthesis and 3D Morphable Models (3DMM) for precise facial geometry, combining them to generate lifelike 3D character faces. For prototyping, I used Unreal Engine to generate character mockups, Blender to refine geometry, and Figma to design the interface.
Design Challenge: The biggest challenge was preserving creators' full creative control. Interviews revealed that artists often visualize a character before designing it in 3D and feel frustrated when generated results are too random to align with their vision. To address this, I redesigned the process to generate three variations instead of one, giving users more options to choose from. Additionally, I introduced secondary editing, allowing precise adjustments to facial features, ensuring greater accuracy and creative satisfaction.
Research: I conducted five interviews and surveyed 20 3D artists, game developers, and hobbyists to identify their character creation journey, pain points in their workflows, key character details they prioritize, and preferred file formats. After developing a prototype, I tested five concept cards on ways to use text prompts and text suggestions to optimize LLM character creation. I also A/B tested two final user flows with the original interviewees. Insights from the testing were used to refine the design and ensure users' full creative control.
Inspiration: As a 3D hobbyist, I know how frustrating it is to create realistic character faces without spending hours in complex software. Many fellow creators share this struggle, stuck between imagination and technical barriers. This inspired me to read AI-driven solutions in computer graphics research papers, leading to Persona.ai, a tool that turns simple text prompts into detailed 3D characters, making high-quality character creation easy and accessible for everyone.
Project Duration: The project started in Oct 2023 and finished in Feb 2024.
Operation Flow: Users start by entering a text prompt describing facial attributes, age, gender, and personality to generate high-quality facial textures and base geometries. Persona.ai then outputs three variations, and the user selects one for reinforcement learning. They can refine specific facial features using text prompts without altering the rest. Changes are saved in history. Once satisfied, users can share via a web link or export to their target platform with adjustable resolution and rigged body options.
Team Members: Meijie Hu