House of Smaragd Àpótí Advent by Rilind Hoxha and Haris Murich

House of Smaragd Àpótí Advent by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun Ẹ̀bùn Competition Category.

IdẹOhun Ẹ̀bùn· 2025

House of Smaragd Àpótí Advent

by Rilind Hoxha and Haris Murich

Client: Smaragd 1969 / Why Agency

Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun Ẹ̀bùn Category

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The Design

About House of Smaragd Àpótí Advent

Tákàdá Ìkà Òwò House of Smaragd jẹ́ àpótí ìkà òwò tó ní ìlànà tí a fi ìwé àyíká àti àwọn ohun èlò aláìléwu ṣe, tí a ṣe àpẹẹrẹ rẹ̀ fún lílò lọ́pọ̀lọ́pọ̀ ìgbà. Ó ní ìdì ohun ọ̀ṣọ́ mẹ́rin tí ọ̀kọ̀ọ̀kan wà ní àkópọ̀ ọ̀tọ̀ọ̀tọ̀, tí wọ́n sì wà ní ìpín ọ̀tọ̀ọ̀tọ̀. Àkópọ̀ náà ṣeé tún ṣe àti tún lò, èyí tó ń dín ìpalára àyíká kù. Àpẹẹrẹ àpótí náà ń fààyè fún ìwọlé tó ní àbójútó sí ìpín kọ̀ọ̀kan, tó ń tọ́jú ẹ̀yà ìyàlẹ́nu nígbà tí ó ń pa àwọn ohun náà mọ́.

The Recognition

About the Àmì-ẹ̀yẹ Idẹ A' Design Award

House of Smaragd Àpótí Advent jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé House of Smaragd Àpótí Advent yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. House of Smaragd Àpótí Advent ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tags: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Project Duration: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Team Members: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Image Credits: Filip Shutarov