Goodbikes Ipolongo Ipa Awujọ by Squared is a highly esteemed winner of the very prestigious 2025 Àmì-ẹ̀yẹ Irin A' Design Award in Àpẹẹrẹ Àwùjọ Competition Category.

IrinÀwùjọ· 2025

Goodbikes Ipolongo Ipa Awujọ

by Squared

Client: Desert & Ocean Coworking

Àmì-ẹ̀yẹ Irin A' Design Award Winner in Àwùjọ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Goodbikes Ipolongo Ipa Awujọ

Goodbikes jẹ́ ipolongo ipa awujọ tí ó ń sọ ìrìn-àjò arìnrìn-àjò di ìrànlọ́wọ́ àwùjọ ní Swakopmund, Namibia. Àwọn àlejò máa ń ra kẹ̀kẹ́ pẹ̀lú owó pàtàkì, wọ́n á sì máa lò wọ́n ní àkókò tí wọ́n bá dúró síbẹ̀, kí wọ́n sì fi wọ́n ṣetọrẹ kí wọ́n tó lọ. Àwọn kẹ̀kẹ́ tí a ṣetọrẹ ni àwọn ilé-iṣẹ́ àtúnṣe agbègbè máa ń tún ṣe, a ó sì fi wọ́n fún àwọn olùgbé tí wọ́n nílò ọkọ̀ fún iṣẹ́, ẹ̀kọ́ àti àwọn iṣẹ́ ojoojúmọ́. A ń ṣe ipolongo yìí pẹ̀lú àwọn oníṣòwò agbègbè àti ìjọba ìbílẹ̀. Àpẹrẹ àwòrán rẹ̀ lo àwọn àwòrán tí ó rọrùn tí ó sì ní agbára, tí a lò sórí àwọn pọ́sítà, ìwé ìpolówó, sítíkà, àwo irin fún kẹ̀kẹ́, àwọn ìtẹ́wọ́gbà ago àti àwọn àkóónú dígítà.

The Recognition

About the Àmì-ẹ̀yẹ Irin A' Design Award

Goodbikes Ipolongo Ipa Awujọ jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Goodbikes Ipolongo Ipa Awujọ yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Goodbikes Ipolongo Ipa Awujọ nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Goodbikes is a community-driven initiative transforming tourism in Namibia into social impact. Visitors in Swakopmund purchase bikes at special rates and donate them before leaving, providing essential transportation for locals. Partnering with businesses and the municipality, donated bikes are repaired and redistributed. This sustainable model promotes mobility, supports local repair shops, and reduces carbon footprints proving that a simple idea can create lasting change.
Dimensions & Packaging: Goodbikes features a full-range print communication system, including posters, flyers, and eco-friendly stickers. Custom metal bike plates serve as durable identification tags for donated bikes. Branded coasters are placed in cafés around town to boost awareness. The digital campaign includes website assets, social media content, and motion graphics optimized for engagement across platforms.
Tags: social campaign, donation-based initiative, creative design, community engagement, sustainable transportation, eco-friendly mobility, social good, bicycle donation, local empowerment, awareness campaign
Production Technology: Goodbikes was developed through a strategic blend of branding, UX design, and community-driven engagement. The campaign’s identity features bold, minimal visuals for clarity and impact. Digital assets were crafted using vector-based design and motion graphics, while print materials utilized eco-friendly inks and recycled paper. The initiative leveraged behavioral design techniques to seamlessly integrate donation incentives, ensuring maximum participation and sustainability.
Design Challenge: The biggest challenge was overcoming the logistical complexities of creating a donation-based system that integrated seamlessly with tourism. Balancing visitor engagement with local needs while ensuring sustainable bike repair and distribution was difficult. We navigated the challenge of limited local resources and community engagement in a small town. Overcoming these hurdles required careful collaboration with businesses and the municipality, aligning diverse stakeholders to create a smooth, impactful process.
Research: Goodbikes was developed through qualitative research to understand mobility challenges in Swakopmund.
Objective: Improve local transportation access via sustainable solutions.
Methodology: Interviews, surveys, and observational studies.
Tools: Community feedback, municipal data. Participants: Tourists, locals, businesses.
Results: High visitor interest, strong local need. Impact: A scalable model for eco-mobility and social good, merging tourism with lasting community benefits.
Inspiration: Inspired by the power of community and sustainable mobility, Goodbikes transforms travel into lasting impact. By donating bicycles, visitors help locals access work, education, and essential services while promoting eco-friendly transport. The initiative supports local repair shops, reduces carbon footprints, and fosters a culture of shared responsibility proving that small actions can drive big change.
Project Duration: Started in June 2024 and ongoing.
Operation Flow: Goodbikes is simple and impactful: visitors purchase a bike at a special rate, use it during their stay, and donate it before leaving. The donated bikes are then repaired and given to locals in need. The interaction is seamless: travelers enjoy eco-friendly transport, while the community gains long-term mobility. Stickers, coasters, and digital campaigns spread awareness, making participation easy and rewarding. It’s a cycle of giving that keeps moving forward.
Team Members: Creative Director: Yana Okoliyska
Marketing & Strategy Director: Marina Varlyakova
Digital Growth Strategist: Nikola Ivanov
Graphic Designer: Desi Todorova
Image Credits: Creative Director - Yana Okoliyska
Marketing & Strategy Director - Marina Varlyakova
Digital Growth Strategist - Nikola Ivanov
Graphic Designer - Desi Todorova