Fluf Sofa by Joao Demele is a highly esteemed winner of the very prestigious 2026 Àmì-ẹ̀yẹ Idẹ A' Design Award in Àpẹẹrẹ Ohun-èlò Ilé Competition Category.
IdẹOhun-èlò Ilé· 2026
Fluf Sofa
by Joao Demele
Client: Karams
Àmì-ẹ̀yẹ Idẹ A' Design Award Winner in Ohun-èlò Ilé Category
Verified Award Winner
Verify Award Status for #173939The Design
About Fluf Sofa
Fluf jẹ́ sofa tí a ṣe àgbékalẹ̀ rẹ̀ fún ìsinmi àti ìtura ojoojúmọ́. Sofa náà ní àwọn ìwọ̀n títóbi àti àwọn ìlà adánidá. Ìpìlẹ̀ onígi ń gbé ara rẹ̀ rírọ̀ tí a fi aṣọ bò dúró. A ṣe ìpìlẹ̀ náà pẹ̀lú àwọn gígé àti ìsopọ̀ iṣẹ́ gbẹ́nàgbẹ́nà tí ó péye fún ìdúróṣinṣin ètò àti agbára láti pẹ́. Àwọn ìrọ̀rí ibùjókòó, ẹ̀yìn àti apá ni a fi àwọn fóòmù tí ó ní ìwúwo oríṣiríṣi kún láti dọ́gba ìtìlẹ́yìn àti ìrọ̀. Ẹ̀yìn ẹ̀gbẹ́ tí a lè ṣàtúnṣe fún ààyè fún àwọn ọ̀nà ìlò oríṣiríṣi, bíi kíkà ìwé, ìsinmi tàbí ìbánisọ̀rọ̀. Sofa náà jẹ́ 260 cm ní ìbú, 101 cm ní ìjìnlẹ̀ àti 85 cm ní gíga.
The Recognition
About the Àmì-ẹ̀yẹ Idẹ A' Design Award
Fluf Sofa jẹ́ olùborí Àmì-ẹ̀yẹ Idẹ A' Design Award, ìdánimọ̀ olókìkí gan-an tí a fún àwọn àwòṣe tó tayọ tí wọ́n yàtọ̀ nípasẹ̀ ìṣẹ̀dá, àrékérekè àti ọgbọ́n inú. Àwọn olùborí Idẹ jẹ́ àwọn ohun èlò tó ní ìjáfáfá gan-an tí wọ́n sì ní ìṣẹ̀dá tó yani lẹ́nu tí wọ́n ń ṣe ẹ̀rí ìrírí gbígbòòrò, ìrònú àti ọgbọ́n àwọn olùṣàwòṣe wọn. A retí pé Fluf Sofa yóò jẹ́ ohun tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó jẹ́ ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Idẹ A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ nínú iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ jọ, ó sì tayọ nítorí àfiyèsí rẹ̀ sí àwọn àlàyé kékeré. Fluf Sofa ń tẹ́ àwọn ohun tí a nílò lọ́rùn lọ́nà àgbàyanu, ó ń fọwọ́ kan àwọn ìfẹ́ inú, ó ń gbà ọkàn ó sì ń fa ìfẹ́ láti mọ̀ mọ́ra.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
- Dimensions & Packaging
- Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm - Tags
- Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
- Production Technology
- The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
- Design Challenge
- The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
- Research
- The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
- Inspiration
- The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
- Project Duration
- Project started in 2024 and was published in 2025 in Sao Paulo.
- Operation Flow
- The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
- Patents
- Copyright belongs to Joao Demele 2025
- Team Members
- Joao Demele
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