Fàdákà Inú Ilé · 2026
Top Toy Àgbékalẹ̀ Inú Ilé fún Ṣọ́ọ̀bù Àkọ́kọ́ Aṣáájú
by Li Xiang
- Àmì-ẹ̀yẹ Fàdákà A' Design Award 2026 in Inú Ilé
- CLIENT: Top Toy
- Estimated Number of Design Views: 25,555
- Verification code 0ABECF5044 · Verify this award
Colors
About Top Toy Àgbékalẹ̀ Inú Ilé fún Ṣọ́ọ̀bù Àkọ́kọ́ Aṣáájú
Top Toy jẹ́ àgbékalẹ̀ inú ilé fún ṣọ́ọ̀bù àkọ́kọ́ aṣáájú kárí ayé tí ó wà ní Òpópónà Nanjing Ìlà Oòrùn ní Shanghai. Ṣọ́ọ̀bù náà lo èdè àyè oníṣeré tí a rí ìmísí rẹ̀ láti ara àpótí ohun ìṣeré àti àwọn ẹ̀rọ eré ìdárayá ti ìgbà àtijọ́. Ojú iwájú ilé náà rán ni létí àpótí blister, àwọn àtẹ̀gùn sì wà ní ìtòlẹ́sẹẹsẹ bí àwọn ipele eré. Àwọn àgbègbè àwòrán ẹ̀dá aláwọ̀ mèremère, àwọn ibùdó kọfí àti àwọn bíríkì ìkọ́lé ṣe àwọn ìran tí ó ń darí àwárí. Ìkọ́lé oní-módùlù àti àwọn àwọ̀ tí ó gbámúṣé ń ṣe àtìlẹ́yìn fún kókó eré ìdárayá náà. Èròǹgbà àgbékalẹ̀ náà ni láti mú kí títà ojúkojú di ohun tí ó ní ìbáṣepọ̀ tí ó sì ń fa ọkàn àwọn àlejò ti gbogbo ọjọ́ orí mọ́ra.
About the Àmì-ẹ̀yẹ Fàdákà A' Design Award
Top Toy Àgbékalẹ̀ Inú Ilé fún Ṣọ́ọ̀bù Àkọ́kọ́ Aṣáájú jẹ́ olùborí Àmì-ẹ̀yẹ Fàdákà A' Design Award, ìdánimọ̀ onípọ̀nlé lọ́nà àrà ọ̀tọ̀ tí a fún àwọn àwòṣe ìpele gíga jùlọ tó dára tó sì ń kan ọkàn. Àwọn olùborí Fàdákà jẹ́ àwọn iṣẹ́ tó ń tàn yòò gidigidi tó sì ní ìṣẹ̀dá púpọ̀ tí wọ́n ń ṣàfihàn ìmọ̀ ìjìnlẹ̀, ẹ̀bùn àti ìmọ̀ràn àwọn olùṣàwòṣe wọn. A retí pé Top Toy Àgbékalẹ̀ Inú Ilé fún Ṣọ́ọ̀bù Àkọ́kọ́ Aṣáájú yóò jẹ́ iṣẹ́ àgbàyanu, àpẹẹrẹ rere, ti ọ̀jáfáfá lọ́nà tó ṣe pàtàkì tó sì ní ìmúṣẹ̀dá tuntun jinlẹ̀. Àwòṣe tó borí Àmì-ẹ̀yẹ Fàdákà A' Design Award yìí jẹ́ ohun ìmúṣẹ̀dá tó hàn gbangba gidigidi tí a mọrírì tó ń ṣe anfàní tó sì ń tì ààlà iṣẹ́ ọnà, sáyẹ́ǹsì, àwòṣe àti ìmọ̀-ẹ̀rọ síwájú. Top Toy Àgbékalẹ̀ Inú Ilé fún Ṣọ́ọ̀bù Àkọ́kọ́ Aṣáájú jẹ́ ẹ̀dá tí ọ̀pọ̀lọpọ̀ ń ṣe ìlara, tó ń jí ìfẹ́ inú, tó ń mú ìmọ̀lára rere wá tó sì ń jí ìyàlẹ́nu àti ìyanu.
Press Kit
- Unique Properties
- Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
- Tags
- interior, retail
- Research
- On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.
Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail. - Inspiration
- Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
- Project Duration
- The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
- Operation Flow
- The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
- Image Credits
- SFAP
