Irin Ohun Ẹ̀bùn · 2026
Si Shengsheng Àkójọpọ̀ Ẹ̀bùn Magnẹ́ẹ̀tì
by Peng Gao, Mian Wu and Yixuan Wu
- Àmì-ẹ̀yẹ Irin A' Design Award 2026 in Ohun Ẹ̀bùn
- CLIENT: The China Media Group Spring Festival Gala
- Estimated Number of Design Views: 4,207
- Verification code 3808F9A471 · Verify this award
Colors
About Si Shengsheng Àkójọpọ̀ Ẹ̀bùn Magnẹ́ẹ̀tì
Si Shengsheng jẹ́ àkójọpọ̀ ẹ̀bùn magnẹ́ẹ̀tì tí a ṣẹ̀dá fún Àjọ̀dún Ìgbà Ìrúwé ti Ṣáínà àti Ọdún Ejò. Àkójọpọ̀ náà ní àwọn àlẹ̀mọ́ fíríìjì mẹ́rin nínú, ọ̀kọ̀ọ̀kan àlẹ̀mọ́ sì gbé ìbùkún ọ̀tọ̀ọ̀tọ̀, bíi ayọ̀, ọrọ̀ àti ìdùnnú oúnjẹ aládùn. Nínú àṣà Ṣáínà, ejò dúró fún ìsọdọ̀tun àti ìtẹ̀síwájú nípasẹ̀ àwọn àyíká ìṣẹ̀dá rẹ̀ ti oorun ìgbà òtútù àti bíbọ́ awọ rẹ̀ sílẹ̀. Àgbékalẹ̀ náà so ejò pọ̀ mọ́ ruyi, àmì ìbílẹ̀ ti oríire, ó sì yí ẹ̀dá tí a ń bẹ̀rù padà sí ohun àpẹẹrẹ ọ̀rẹ́. A lè fi àwọn àlẹ̀mọ́ náà sí orí ojú kankan tí magnẹ́ẹ̀tì lè lẹ̀ mọ́, a sì lè tò wọ́n lọ́nà tí a bá fẹ́.
About the Àmì-ẹ̀yẹ Irin A' Design Award
Si Shengsheng Àkójọpọ̀ Ẹ̀bùn Magnẹ́ẹ̀tì jẹ́ olùborí Àmì-ẹ̀yẹ Irin A' Design Award, ìdánimọ̀ olókìkí tí a fún àwọn àwòṣe tó dára tí wọ́n pàdé àwọn ohun tí iṣẹ́ àti ilé-iṣẹ́ nílò tí a retí láti ọ̀dọ̀ àwọn ẹ̀dá tí a ṣàwòṣe dáradára. Àwọn olùborí Irin ń fi ìjáfáfá ńlá, ìmọ̀ pàtó gíga, òye ògbóǹtarìgì àti agbára ìṣẹ̀dá àwọn olùṣẹ̀dá wọn hàn. A retí pé Si Shengsheng Àkójọpọ̀ Ẹ̀bùn Magnẹ́ẹ̀tì yóò jẹ́ ẹ̀dá tí a kà sí gidigidi, tí a gbóríyìn fún tí a sì nífẹ̀ẹ́, tó wúlò tó sì ní ìmúṣẹ̀dá tuntun. Àwòṣe tó borí Àmì-ẹ̀yẹ Irin A' Design Award yìí ń kó àwọn ọ̀nà tó dára jùlọ ilé-iṣẹ́ jọ, ó sì ní àwọn ànímọ́ ìmọ̀-ẹ̀rọ tó péye tí a so mọ́ ìmọ̀ ṣíṣe àti ẹ̀bùn. A bọ̀wọ̀ fún Si Shengsheng Àkójọpọ̀ Ẹ̀bùn Magnẹ́ẹ̀tì nítorí ìfọ̀kànbalẹ̀ rẹ̀, a sì ṣàwòṣe rẹ̀ láti pèsè ìmúdára ìgbésí ayé tó ń ran ayé lọ́wọ́ láti di ibi tó dára jù.
Press Kit
- Unique Properties
- The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
- Dimensions & Packaging
- 250*250*30
- Tags
- Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
- Production Technology
- CNC,Stamping manufacturing, Epoxy resin coating
- Design Challenge
- The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
- Research
- This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
- Inspiration
- The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
- Project Duration
- The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
- Operation Flow
- The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
- Image Credits
- #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025
